lecture 3.2 researching your audience lecture slides student notes

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Researching your audienceLecture 3.2

University of Alberta

ALES 204

Nancy Bray

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Housekeeping

Questions about the assignment iClickers

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Important information about grading

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The bind of teaching

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Grade Inflation

Source: http://gradeinflation.com/

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Grade Distribution at U of A

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What’s an A? What’s a B?

What’s a C? What’s a D?

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Lecture Outline

1.Why research your audience?

2.How to research your audience

3.Example: Who are your professors?

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Define communication and understand a model of communicationDescribe the role that culture, hierarchy, perception, language, non-verbal behaviour, and generation play in communication

Informative Persuasive

Rhetorical Purpose

InterpersonalSmall GroupsPublicMass Communication

Context

Oral Written Visual Online

Channel

Analyze a communicative situationPlan an approach

Identify strengths and weakness of your approach

Course Map

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YouAnother person

Culture

Perception

Hierarchy

Language

Non-verbal

Generation

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1. Why research your audience?

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Why bother?

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2. How to research your audience?

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How to research

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What you want to know:

Demographics Psychographic

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Relationship to you

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AudienceProfiles

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Audience Personas

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Build a persona

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Who are your professors?

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Demographics

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Your best guesses

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Education

23Source: Matthew Might

24Source: Matthew Might

25Source: Matthew Might

26Source: Matthew Might

27Source: Matthew Might

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After the PhD - Part 1

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After the PhD - Part 2

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What do your professors do?

Research Teaching Service

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Others at the university Lecturers:

Adjunct professors.

Researchers

Administrators

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Difficulties of an academic life

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The perks

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Build a profile

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Take Away

Know how to research your audience

Know how to build a audience profile and persona

Knowing about your audience can change your perception and attitudes

Read Chapter 4 in the textbook

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Photo Credits

Slide 7: divide by mafleen Slide 9: audience by thinkmedialabs Slide 13: mystery man by Peter Remnemark Slide 23: professor from tulane university Slide 24: graduation by Goodimages Slide 25: professor by San Mateo County Library Slide 26: mystery man by Peter Remnemark Slide 27: profile by misteraitch Slide 28: persona by Community Photography 'now & then' Slide 29: personas by nona cachilup