leadership in the digital age - storage.googleapis.com · christian kuhna – adidas group hr...

LEADERSHIP

IN THE

DIGITAL AGE

CHRISTIAN KUHNA – ADIDAS GROUP HR STRATEGY

WE LIVE IN A VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

CHANGE = THE NEW NORMAL

Population Growth

ageing society

1

rise of megacities

progressing urbanization

migration

explosive population growth in some areas

– versus declines in others shifts in economic power

resource scarcity changes in societal norms

what does that mean for the form, role and

purpose (responsibilities) of organizations?

Demographic Change

2

future of work

with the next generations x and z coming into the workplace

huge changes in values and behaviours coming

diversity, ethnicity

true digital natives

generation of entrepreneurs

living networked lives:

networked gaming, -conversations, -careers

focus on experience

5 generations working together

what does that mean for leadership?

need for PURPOSE

super-structured,

networked organizations

3

Glocalization

(Global & Local)

global customers

individual, local customization

global supply chain versus

eco-friendly end-to-end

global citizenship versus

local consciousness:

local values & traditions

local organic networks

everything is globally connected

renaissance of local identity

what does that mean for

future ‘glocal‘ organizations?

communities

connectivity

Digitalization

convergence of physical and digital

4

connectivity 24/7

collective Intelligence

today

2-7 yrs.

> 7 yrs.

what does that mean for learning,

development & organizational evolution?

we are entering an era in which everything

is connected digitally – and we all need to

learn, adapt and evolve - FAST

big data - analytics

internet of things

open source

open access

cognitive computing

NETWORKED, SEARCHABLE, ON-DEMAND

EXPERTISE

generational skill gap widening

global competition of all with all

• emergence of marketplaces for

every profession

re-shaping of organizations to

project clusters

collaborative short- and long-term

work teams

re-defining the workplace

re-defining work – democratization

Technology

robots 5

virtual & augmented reality

self-driving cars

fully connected devices

eco-system of systems

& integrated devices

3d printing connected implants drones

singularity – Ray Kurzweil

new technologies emerge at an immense speed

– and more and more are interconnected and

create new possibilities

what does that mean for the future of work?

artificial intelligence

– self-learning machines and systems

“Does God exist?

- Well, not yet.”

Ray Kurzweil

AUTOMATION OF KNOWLEDGE WORK THROUGH

ROBOTICS & ARTIFICIAL INTELLIGENCE

- old jobs disappear

- new jobs appear - but

ALL jobs will transform

- all the time -

re-define relationship man –

machine

new extension of space & work

through virtual & augmented reality

AR/VR

New Business Models

private marketplaces

crowd-funding

bitcoin

share-economy

crowd-storming

6

serial entrepreneurs

start-up culture

connected enterprises

new open and connected business

models evolve – with private micro-

economies and even new currencies

what does that mean for our industry and the skills,

mind-sets , attitudes & behaviours of future employees?

fintech

open source

80.000

REPUTATION

NO

CONTENT

NO

STORAGE

NO

ROOMS

NO

CARS

TRADITIONAL VALUE CHAIN

THE CONSUMER JOURNEY

NOKIA

PRODUCT EXPERIENCE PLATFORM

APPLE

PIPELINE PLATFORM

INVENTING IMPROVING

ORGANIZATIONAL CHANGE

This means:

a dynamic flow of power and authority,

based on information, trust, credibility - and a focus on results

enabled by interconnected technology and people

Organizations are going

through a huge change

FROM

HIERARCHIES TO

WIREARCHIES Jon Husband

INTERCONNECTED

NETWORKS OF NETWORKS

THE FUTURE OF WORK & ORGANIZATIONS

FOR THE DIGITAL NOMADS

CO-WORKING &

CO-LIVING

EMBRACE NEW MINDSETS

EMBRACE NEW SKILLSETS

the entrepreneurial mindset

life-long self-driven learning

“If you want to build a ship,

don’t drum up people together to collect wood and don’t assign them tasks and work, but rather

teach them to long for the endless immensity of the

sea.”

antoine de saint exupéry