leadership in the digital age - storage.googleapis.com · christian kuhna – adidas group hr...
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LEADERSHIP
IN THE
DIGITAL AGE
CHRISTIAN KUHNA – ADIDAS GROUP HR STRATEGY
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WE LIVE IN A VUCA WORLD
Volatile
Uncertain
Complex
Ambiguous
CHANGE = THE NEW NORMAL
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Population Growth
ageing society
1
rise of megacities
progressing urbanization
migration
explosive population growth in some areas
– versus declines in others shifts in economic power
resource scarcity changes in societal norms
what does that mean for the form, role and
purpose (responsibilities) of organizations?
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Demographic Change
2
future of work
with the next generations x and z coming into the workplace
huge changes in values and behaviours coming
diversity, ethnicity
true digital natives
generation of entrepreneurs
living networked lives:
networked gaming, -conversations, -careers
focus on experience
5 generations working together
what does that mean for leadership?
need for PURPOSE
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super-structured,
networked organizations
3
Glocalization
(Global & Local)
global customers
individual, local customization
global supply chain versus
eco-friendly end-to-end
global citizenship versus
local consciousness:
local values & traditions
local organic networks
everything is globally connected
renaissance of local identity
what does that mean for
future ‘glocal‘ organizations?
communities
connectivity
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Digitalization
convergence of physical and digital
4
connectivity 24/7
collective Intelligence
today
2-7 yrs.
> 7 yrs.
what does that mean for learning,
development & organizational evolution?
we are entering an era in which everything
is connected digitally – and we all need to
learn, adapt and evolve - FAST
big data - analytics
internet of things
open source
open access
cognitive computing
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NETWORKED, SEARCHABLE, ON-DEMAND
EXPERTISE
generational skill gap widening
global competition of all with all
• emergence of marketplaces for
every profession
re-shaping of organizations to
project clusters
collaborative short- and long-term
work teams
re-defining the workplace
re-defining work – democratization
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Technology
robots 5
virtual & augmented reality
self-driving cars
fully connected devices
eco-system of systems
& integrated devices
3d printing connected implants drones
singularity – Ray Kurzweil
new technologies emerge at an immense speed
– and more and more are interconnected and
create new possibilities
what does that mean for the future of work?
artificial intelligence
– self-learning machines and systems
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“Does God exist?
- Well, not yet.”
Ray Kurzweil
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AUTOMATION OF KNOWLEDGE WORK THROUGH
ROBOTICS & ARTIFICIAL INTELLIGENCE
- old jobs disappear
- new jobs appear - but
ALL jobs will transform
- all the time -
re-define relationship man –
machine
new extension of space & work
through virtual & augmented reality
AR/VR
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New Business Models
private marketplaces
crowd-funding
bitcoin
share-economy
crowd-storming
6
serial entrepreneurs
start-up culture
connected enterprises
new open and connected business
models evolve – with private micro-
economies and even new currencies
what does that mean for our industry and the skills,
mind-sets , attitudes & behaviours of future employees?
fintech
open source
80.000
REPUTATION
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NO
CONTENT
NO
STORAGE
NO
ROOMS
NO
CARS
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TRADITIONAL VALUE CHAIN
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THE CONSUMER JOURNEY
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NOKIA
PRODUCT EXPERIENCE PLATFORM
APPLE
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PIPELINE PLATFORM
INVENTING IMPROVING
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ORGANIZATIONAL CHANGE
This means:
a dynamic flow of power and authority,
based on information, trust, credibility - and a focus on results
enabled by interconnected technology and people
Organizations are going
through a huge change
FROM
HIERARCHIES TO
WIREARCHIES Jon Husband
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INTERCONNECTED
NETWORKS OF NETWORKS
THE FUTURE OF WORK & ORGANIZATIONS
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FOR THE DIGITAL NOMADS
CO-WORKING &
CO-LIVING
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EMBRACE NEW MINDSETS
EMBRACE NEW SKILLSETS
the entrepreneurial mindset
life-long self-driven learning
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“If you want to build a ship,
don’t drum up people together to collect wood and don’t assign them tasks and work, but rather
teach them to long for the endless immensity of the
sea.”
antoine de saint exupéry