lead development - challenge & opportunity for building sales development teams

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Post on 11-Nov-2014

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Companies face many challenges when building a lead development capability to develop and qualify leads for the sales organisation, some not so obvious as others. This gives you a simple overview on some of those challenges if handled well will create a solid foundation towards an excellent lead development team.

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LEAD DEVELOPMENTCHALLENGES & OPPORTUNITY

CHALLENGE – CLEAR STRATEGY

SILO STRATEGY TRANSPARENT STRATEGY

CHALLENGE - COLLABORATION

SILO MENTALITY CONNECT & COLLABORATE

CHALLENGE - ALIGNMENT

WHICH WAY! ALIGNED

CHALLENGE – DEFINED PROCESS

UNDEFINED DEFINED

CHALLENGE - NO TARGET PROFILE

GET ME SOME LEADS? GET ME YODA!

CHALLENGE – BUYER 2.0

I KNOW MY CUSTOMER.. VALUE ADD

CHALLENGE – SALES 2.0

NOT SO LONG AGO.. SALES TOOLS, LOTS OF THEM!

CHALLENGE – DATA QUALITY

NO SEGMENTATION SEGMENTATION

CHALLENGE – LEAD SCORING

NO LEAD SCORING LEADS SCORED

CHALLENGE - CULTURE

IMPORT ROGUE CULTURE GROW SEED CULTURE

CHALLENGE – HAVE COURAGE

FEAR OF FAILURE THINK,DO & REVIEW

CHALLENGE – SALES RECRUITMENT

HIRE “AAA” SALES $$$? DEVELOP A TALENT POOL

CHALLENGE – CAREER ROADMAP

NO CAREER PATH TO SALES DEFINED CAREER PATH

CHALLENGE – SALES ON-BOARDING

MY 1ST DAY MY 1ST MONTH PROGRAM

CHALLENGE – SALES ENABLEMENT

YOU’RE ON YOUR OWN! LETS GET THERE TOGETHER

CHALLENGE – ENVIRONMENT

ROADBLOCK I FEEL EMPOWERED!

CHALLENGE - COACHING

NO COACHING STRATEGY COACHING STRATEGY

CHALLENGE – SHOW ME THE WAY

MANAGER – TOO BUSY SHOW THE WAY

CHALLENGE – CALL METHODOLOGY

MAKE MORE CALLS! MAKE THE RIGHT CALL

CHALLENGE – I NEED FEEDBACK

NEGATIVE BUILDING CULTURE

CHALLENGE - RECOGNITION

WHAT I GET… WHAT I WANT…

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