l2 social media intro

OMI Level 2: Social MediaIntegration and Execution

Hallie Janssen, Vice President, Anvil Media, Inc.

503.595.6050 x221

hallie@anvilmediainc.com

@hallie_janssen

© 2009 Online Marketing Institute

Instructor & Anvil Media, Inc.

The Program Modules

© 2009 Online Marketing Institute

Foundation

Forums: Google Groups

Networking: LinkedIn, Facebook

Blogs: WordPress, Typepad

RSS: Bloglines, Newsgator

Media Sharing: Flickr, YouTube

Bookmarking: Delicious

Expert Communities: Yahoo! Answers

Wiki: Wikipedia, AboutUs

Microblogging: Twitter

© 2009 Online Marketing Institute

Strategies

Brand AwarenessBrand Awareness

Lead GenerationLead Generation

Consumer InsightConsumer Insight

SalesSales

Customer EngagementCustomer Engagement

© 2009 Online Marketing Institute

Implementation

Customize via FBML Set landing page on Facebook Set landing page off Facebook Wildfire and Involver Add all relevant business info

© 2009 Online Marketing Institute

Employee Engagement Guidelines

• Be transparent• Be judicious• Write what you know• Perception is reality• It’s a conversation• Add value• It’s a responsibility• Create some excitement• Be a leader• Acknowledge mistakes• Pause and then send

Bonus GuidelinesBe timelyBe relevantBe informativeBe entertaining

5. Be A Thought Leader

Follow industry gurus via RSS

Act as a content aggregator & filter

Add a layer of commentary to news

Network: attend industry events

Engage in expert networks

Get on speaking circuit and syndicate articles

Leverage writing & speaking for book deal

Retire early on product royalties

© 2009 Online Marketing Institute

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OMI Level 2: Social MediaIntegration and Execution

Hallie Janssen, Vice President, Anvil Media, Inc.

503.595.6050 x221

hallie@anvilmediainc.com

@hallie_janssen