klout denny

the Standard for Influence

By Denny Sawyer

Learning the Basics • Klout is a social media network tool designed to

measure your influence through analytics of other social media network platforms

• Reads various social media networks to produce an accurate Klout Score– Facebook – LinkedIn– Twitter– Instagram– Google+– Youtube

Facebook- mentions, likes, comments, wall posts, FriendsTwitter- Retweets, Mentions, List Memberships, Followers, LinkedIn- Title, Connections, Recommenders, Comments

Klout Perks!

Background

• Klout was founded in 2008 by Joe Fernandez to help you measure and leverage your influence

• Klout can help you decide;– Do others trust your opinions online?– What topics are you the most influential on?– How do you compare with your friends?

30 Every Second

In the News

• AD week is Saying “Klout Scores are now showing up on resumes

• Forbes says Klout is the new way of measuring people and their influence online

• Time Magazine- One of the 50 best websites of 2011

Companies using Klout

• Florida State- Some professor here base grades around Klout scores

• Popchips uses Klout and many other social networks to market their product– Allowed to send a sample to up to 5 friends through

perks• The Las Vegas Palms Hotel and Casino launched a

reward program in fall of 2010 called the Klout club• http://socialfresh.com/klout-how-to/

Key Performance Indicators (KPI)

• Set a target by having a score between 1 and 100– Parameters • Scores below 20 indicate light users with very little

influence• Scores around 30 indicate regular users with moderate

influence• Scores of 60 or over indicate that a user is very

influential in the social media and online world– These are found by analyzing a variety of social networks

Other Inspiring Comments

• Free samples at a supermarket• Higher influence better chance of getting

promoted• Other companies like PeerIndex and Twitter

Grader are also using some of the same tools. • Be aware of gimmick websites attempting at

access personal information