klout - 2011 presentation
TRANSCRIPT
Klout and Online InfluenceMegan Berry
Marketing Manager, Klout@meganberry / @Klout
What is Influence?
It’s not a popularity contest
It’s not about followers
in•flu•ence: the ability to drive action
It’s not new
Why Do You Care?1.Measure Your Own Success
2.Understand Your Network
3.Know Who To Connect To
How is influence measured?
Network
Social Actions
Clicks Conversations ListsMessages
What is Klout?
The Standard for Influence❝❞
1000+ API Partners
Influencer Perks
The Klout Score
0 100
20 (average)
Most InfluentialInactive
Score Components
True Reach Amplification Network
Sub-heading will take up two linesusually
For a service to succeed, it needs to attract those early adopters who can help propel a strong population
❝
❞- Louis Gray
Virgin America Perk
Klout Influencer Campaigns
1. Targeting
2. Invitation 3. Engagement
4. Amplification
Meritocracy based on the quality of
your content