kingfisher plc
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Meaning of a business report
Document provided by credit bureaus on a
firm's history, creditworthiness, payment
policies and record, financial status, etc. Thatare distributed to companies stockholders and
other interested parties. It assesses the
preceeding fiscal years operations anddiscusses the managements view of the
upcoming year.
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How to structure a business report
A formal business report can be structured in the
following manner:
Title Page This page carries the title of the report along with
the writers name, date and other details if required.
Contents
This lists the various sections of the report.
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Continued
Synopsis
This is an introduction to the report and includes a summary
of what is to be expected in the report and what the report
explores. You can specify your objectives and planning ideas
here.
Detailed Findings
This section will typically show pie charts, bar graphs and
other statistics found out from your research.
Conclusions
Summarize your findings in detail. The implications of the
findings will be discussed in the next stage.
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Continued
Recommendations
You will now suggest solutions, ideas or recommendations based on your
findings. Stick to brief paragraphs and crisp pointers.
Appendices This section is for reference. You can add additional charts and graphs,
sample questionnaires and so on.
Bibliography
List all of the references used for the report websites, newspapers,books, journals, documentaries, movies etc. This usually appears in
alphabetical order.
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Importance Of A Business Report
MARKETINGTOOL : A wider group of companies views the
annual report as a marketing tool. It is a forum through which
a company can relate, influence, preach, opine, and discuss
any number of issues and topics. AUDIENCES : Shareholders and potential shareholders remain
the primary audiences for annual reports. Employees (who
today are also likely to be shareholders), customers, suppliers,
community leaders, and the community at large, however, are
also targeted audiences. Companies will address other
publics, depending on their objectives.
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Basic Information that should be
included in Business Report
y audited statements of income and revenue, financial
position and cash flow statement and the statements
providing details for various line items.
y the management's discussion and analysis (MD&A) offinancial condition and the results of the company for
the past two years
y a brief description of the company's business in the
most recent year, a description that should give a
general understanding of the company.
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Basic Information that should be
included in Business Report
y information related to a company's business
segments, segments that the company has
chosen as appropriate for how it reports its
operating results.
ya listing of the company's directors and
executive officers. The list includes their
principal occupations.ymarket price of the company's stock and
dividends paid.
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COMPANY PROFILE
Kingfisher Plc is Europes leading
home improvement retail group and
the third largest in the world, with
over 820 stores in eight countries in
Europe and Asia. Its main retail
brands are B&Q, Castorama, Brico
Dpt and Screwfix.
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CONTINUED..
Kingfisher also has a 21% interest in, and
strategic alliance with Hornbach, Germanys
leading large format DIY retailer, with over
120 stores in nine European countries.
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COMPANIES BACKGROUND
Based in London, Kingfisher plc is a major
European retailing and property group.
Superdrug, a chain of 705 drug stores; and
Comet, a chain of 224 electrical stores.Foreign chains owned by Kingfisher include
three retailers of electrical goods: 150-unit
Darty, France's leading electrical retailer; New
Vanden Borre, with 19 units in Belgium; and
BCC, with 17 stores in the Netherlands.
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COMPANIES BACKGROUND
Kingfisher also holds a 60 percent stake in
Promarkt, an electrical retailer in Germany
It Holds a 26 percent stake in BUT, the fourth
largest electrical retailer in France.
Two smaller U.K. businesses round out the
company's retailing operations: Music and
Video Club (MVC), a 34-unit chain sellingmusic CDs and cassettes, pre-recorded videos,
and multimedia items
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COMPANIES BACKGROUND
Kingfisher's Chartwell Land plc unit is a
property company that started by
redeveloping the Woolworth properties and
has diversified into redeveloping properties ofother companies both in and outside of the
group and also manages an investment
portfolio.
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SOURCES OF THE REPORT
Thomson Financial Business
Description
The Group's principal activity is operating homeimprovement retail businesses. It operates
820 stores in 8 countries with market
positions in the United Kingdom, France,
Poland, Italy, Turkey and China.
The Group's Retail brands include B&Q,
Screwfix Direct, Trade Depot.
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OBJECTIVE
Their overriding objective is to provide
outstanding value, choice and service through
a family of brands, store formats and productsthat meet customers needs.
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GOAL
Future directionTheir aim is to deliver a step-change in
value by focusing on three key themes:
Management Capital
Returns
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Continued
Delivering ValueThe leadership team has defined seven major steps internally
branded Delivering Value which will drive the step-change
in shareholder value:Driving up B&Qs profitability
Exploiting UK Trade opportunity
Expanding total French business
Rolling out in Eastern EuropeTurning around B&QChina
Growing Group Sourcing
Reducing working capital
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TARGET CUSTOMER
Kingfisher is a mass market, international retailer serving six
million diverse customers each week in its stores and many
more via the internet and telephone. Customers vary by
nationality, gender, age, wealth, aptitude and culture.
Young male carrying out basic maintenance on his home and
garden and expanding his collection of tools and equipment
to do the job well.H
owever, women are increasingly playing amore significant part.
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ANALYSIS
ANALYSIS OF A BUSINESS REPORT IS VAGUE
WITHOUT MENTIONING ITS 7 CS:
CREDIBILITY
CONTEXT
CONTENT
CLARITY
CONTINUITY/CONSISTENCY
CHANNELS
CAPABILITY
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CREDIBILITY
Financial statement
The financial track records of the company
shown in various consolidated financial
statements do not depict any ambiguity
Independent auditors report
The independent auditor report supports
the financial assesment made in the report
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CONTEXT
Kingfisher Plc UK is the largest consumer good
and home improvement solution provider in
Europe. The products that they offer are
diverse in nature and attract diverse segmentsof consumers in the market as highlighted in
the report.
The report clearly mentions the penetration ofthe company in the various segments like
record lables, drugs, property, etc.
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CONTENT
The content in the report is carefully designedkeeping in mind the target customers, the
stake holders and the company employees.
The segment analysis in the report clearlytargets the end customers of the company
stating the presence of the company in the
various consumer goods markets.
The share holders information is a precise mix
of statistics and financial notes aimed at
strengthening the will of the public to invest in
the company
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CLARITY
The message sent out through the report isfairly clear in the context of the business
report.
The ceos message has been used to theoptimum best to motivate the employees and
to strengthen the goodwill of the
stakeholders.
The message by the chairman clearly
highlights the companies goals and policies for
the future endeavours.
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CONTINUITY CONSISTENCY
The continuity in the report is highlighted through thestructure of the report with all the aspects mentioned in the
chronological order and with the notes of consolidated
financial statements.
We found the report to be consistent on the following basis:consolidated balance sheet which shows a
healthy working capital and asset to liability ratio.
Cash Flow Statement which shows apositive increase of 436mn pounds.
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CHANNEL
the channels used by the company are:
The internet
London Stock Exchange Website
Company website
Newspapers
Only the financial statements and the
Balance-Sheet have been circulated in
the local European news papers
for reaching out to large masses.
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CAPABILITY
the report is fairly capable as far as sending out themessage is concerned.
The use of pictorials in the first two pages
introducing the company are dezigned in such a way
so as to attract the consumers by suggesting that alltheir needs can be fulfilled through the various
products offered.
The financial analysis in the report is supplimented
with consolidated financial notes so that not only the
people in the industry and the govt. But also the
common people in Europe can get a fair idea of the
companies endeavours.
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CONCLUSION
After going through the annual report ofKingfisherplc Uk we came to this conclusion that the company
stands fairly up to the standards of the 7 Cs of
communication.
The message sent out through the report suggeststhat the financial standing of the company is quite
balanced and sound.
In our opinion the projection of the annual report
and the chairmans message along with the financial
assessment highlights the companies confidence.
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