kingfisher plc

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Meaning of a business report

Document provided by credit bureaus on a

firm's history, creditworthiness, payment

policies and record, financial status, etc. Thatare distributed to companies stockholders and

other interested parties. It assesses the

preceeding fiscal years operations anddiscusses the managements view of the

upcoming year.


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How to structure a business report

A formal business report can be structured in the

following manner:

Title Page This page carries the title of the report along with

the writers name, date and other details if required.

Contents

This lists the various sections of the report.


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Continued

Synopsis

This is an introduction to the report and includes a summary

of what is to be expected in the report and what the report

explores. You can specify your objectives and planning ideas

here.

Detailed Findings

This section will typically show pie charts, bar graphs and

other statistics found out from your research.

Conclusions

Summarize your findings in detail. The implications of the

findings will be discussed in the next stage.


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Continued

Recommendations

You will now suggest solutions, ideas or recommendations based on your

findings. Stick to brief paragraphs and crisp pointers.

Appendices This section is for reference. You can add additional charts and graphs,

sample questionnaires and so on.

Bibliography

List all of the references used for the report websites, newspapers,books, journals, documentaries, movies etc. This usually appears in

alphabetical order.


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Importance Of A Business Report

MARKETINGTOOL : A wider group of companies views the

annual report as a marketing tool. It is a forum through which

a company can relate, influence, preach, opine, and discuss

any number of issues and topics. AUDIENCES : Shareholders and potential shareholders remain

the primary audiences for annual reports. Employees (who

today are also likely to be shareholders), customers, suppliers,

community leaders, and the community at large, however, are

also targeted audiences. Companies will address other

publics, depending on their objectives.


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Basic Information that should be

included in Business Report

y audited statements of income and revenue, financial

position and cash flow statement and the statements

providing details for various line items.

y the management's discussion and analysis (MD&A) offinancial condition and the results of the company for

the past two years

y a brief description of the company's business in the

most recent year, a description that should give a

general understanding of the company.


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Basic Information that should be

included in Business Report

y information related to a company's business

segments, segments that the company has

chosen as appropriate for how it reports its

operating results.

ya listing of the company's directors and

executive officers. The list includes their

principal occupations.ymarket price of the company's stock and

dividends paid.


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COMPANY PROFILE

Kingfisher Plc is Europes leading

home improvement retail group and

the third largest in the world, with

over 820 stores in eight countries in

Europe and Asia. Its main retail

brands are B&Q, Castorama, Brico

Dpt and Screwfix.


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CONTINUED..

Kingfisher also has a 21% interest in, and

strategic alliance with Hornbach, Germanys

leading large format DIY retailer, with over

120 stores in nine European countries.


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COMPANIES BACKGROUND

Based in London, Kingfisher plc is a major

European retailing and property group.

Superdrug, a chain of 705 drug stores; and

Comet, a chain of 224 electrical stores.Foreign chains owned by Kingfisher include

three retailers of electrical goods: 150-unit

Darty, France's leading electrical retailer; New

Vanden Borre, with 19 units in Belgium; and

BCC, with 17 stores in the Netherlands.


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Kingfisher also holds a 60 percent stake in

Promarkt, an electrical retailer in Germany

It Holds a 26 percent stake in BUT, the fourth

largest electrical retailer in France.

Two smaller U.K. businesses round out the

company's retailing operations: Music and

Video Club (MVC), a 34-unit chain sellingmusic CDs and cassettes, pre-recorded videos,

and multimedia items


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Kingfisher's Chartwell Land plc unit is a

property company that started by

redeveloping the Woolworth properties and

has diversified into redeveloping properties ofother companies both in and outside of the

group and also manages an investment

portfolio.


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SOURCES OF THE REPORT

Thomson Financial Business

Description

The Group's principal activity is operating homeimprovement retail businesses. It operates

820 stores in 8 countries with market

positions in the United Kingdom, France,

Poland, Italy, Turkey and China.

The Group's Retail brands include B&Q,

Screwfix Direct, Trade Depot.


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OBJECTIVE

Their overriding objective is to provide

outstanding value, choice and service through

a family of brands, store formats and productsthat meet customers needs.


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GOAL

Future directionTheir aim is to deliver a step-change in

value by focusing on three key themes:

Management Capital

Returns


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Continued

Delivering ValueThe leadership team has defined seven major steps internally

branded Delivering Value which will drive the step-change

in shareholder value:Driving up B&Qs profitability

Exploiting UK Trade opportunity

Expanding total French business

Rolling out in Eastern EuropeTurning around B&QChina

Growing Group Sourcing

Reducing working capital


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TARGET CUSTOMER

Kingfisher is a mass market, international retailer serving six

million diverse customers each week in its stores and many

more via the internet and telephone. Customers vary by

nationality, gender, age, wealth, aptitude and culture.

Young male carrying out basic maintenance on his home and

garden and expanding his collection of tools and equipment

to do the job well.H

owever, women are increasingly playing amore significant part.


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ANALYSIS

ANALYSIS OF A BUSINESS REPORT IS VAGUE

WITHOUT MENTIONING ITS 7 CS:

CREDIBILITY

CONTEXT

CONTENT

CLARITY

CONTINUITY/CONSISTENCY

CHANNELS

CAPABILITY


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CREDIBILITY

Financial statement

The financial track records of the company

shown in various consolidated financial

statements do not depict any ambiguity

Independent auditors report

The independent auditor report supports

the financial assesment made in the report


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CONTEXT

Kingfisher Plc UK is the largest consumer good

and home improvement solution provider in

Europe. The products that they offer are

diverse in nature and attract diverse segmentsof consumers in the market as highlighted in

the report.

The report clearly mentions the penetration ofthe company in the various segments like

record lables, drugs, property, etc.


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CONTENT

The content in the report is carefully designedkeeping in mind the target customers, the

stake holders and the company employees.

The segment analysis in the report clearlytargets the end customers of the company

stating the presence of the company in the

various consumer goods markets.

The share holders information is a precise mix

of statistics and financial notes aimed at

strengthening the will of the public to invest in

the company


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CLARITY

The message sent out through the report isfairly clear in the context of the business

report.

The ceos message has been used to theoptimum best to motivate the employees and

to strengthen the goodwill of the

stakeholders.

The message by the chairman clearly

highlights the companies goals and policies for

the future endeavours.


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CONTINUITY CONSISTENCY

The continuity in the report is highlighted through thestructure of the report with all the aspects mentioned in the

chronological order and with the notes of consolidated

financial statements.

We found the report to be consistent on the following basis:consolidated balance sheet which shows a

healthy working capital and asset to liability ratio.

Cash Flow Statement which shows apositive increase of 436mn pounds.


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CHANNEL

the channels used by the company are:

The internet

London Stock Exchange Website

Company website

Newspapers

Only the financial statements and the

Balance-Sheet have been circulated in

the local European news papers

for reaching out to large masses.


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CAPABILITY

the report is fairly capable as far as sending out themessage is concerned.

The use of pictorials in the first two pages

introducing the company are dezigned in such a way

so as to attract the consumers by suggesting that alltheir needs can be fulfilled through the various

products offered.

The financial analysis in the report is supplimented

with consolidated financial notes so that not only the

people in the industry and the govt. But also the

common people in Europe can get a fair idea of the

companies endeavours.


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CONCLUSION

After going through the annual report ofKingfisherplc Uk we came to this conclusion that the company

stands fairly up to the standards of the 7 Cs of

communication.

The message sent out through the report suggeststhat the financial standing of the company is quite

balanced and sound.

In our opinion the projection of the annual report

and the chairmans message along with the financial

assessment highlights the companies confidence.


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kingfisher plc

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