keynote - ed schmit of at&t - 10 things that make working with developers fun

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This is a copy of the keynote given by Ed Schmit of AT&T at the Evans Data Corporation Developer Relations Conference on March 13, titled "Ten Things that Make Working with Developers Fun."

TRANSCRIPT

Top Ten Things That Make

Working with Developers FUN!

March 13, 2012

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

The longest-standing U.S. wireless carrier developer program – launched in 1996

Site contains wealth of data on device specifications, network information, and carrier GTM guidance

Active engagement with the developer community

We host and sponsor numerous developer-focused events throughout the year

Resources and support throughout the mobile app development lifecycle

http://developer.att.com

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#1) Contests/Fast Pitches

Judging

Cool Apps

Fun prizes and giant checks

Supports key initiatives

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#2) Parties/Events

Concerts

Scavenger hunts

Unhealthy food

Goats, fire-breathers, and more…

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#3) AT&T Foundry (Innovation Center)

Executive support

Agile processes

Developer Relevance

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#4) Giveaways

Devices

Fun Swag

Backpacks

Free services

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#5) Content

Research

Whitepapers

Case studies

Blogs

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#6) Marketing

Email (Billing is thrilling so stop chilling)

Newsletters

Social Networking

Videos

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#7) Enablers

Differentiation

• Network APIs

• Cloud

• Device Features

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#8) Emerging Devices

Beyond Tablets

• Digital Life

• mHealth

• Connected home

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#9) Hackathons

Community building

Direct feedback

Interesting themes

Good partner opportunities

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#10) COMICS!

Developer Man!

• Not trashed

• Embed messages

• New relationship

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