keynote - ed schmit of at&t - 10 things that make working with developers fun

Top Ten Things That Make

Working with Developers FUN!

March 13, 2012

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

The longest-standing U.S. wireless carrier developer program – launched in 1996

Site contains wealth of data on device specifications, network information, and carrier GTM guidance

Active engagement with the developer community

We host and sponsor numerous developer-focused events throughout the year

Resources and support throughout the mobile app development lifecycle

http://developer.att.com

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#1) Contests/Fast Pitches

Judging

Cool Apps

Fun prizes and giant checks

Supports key initiatives

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#2) Parties/Events

Concerts

Scavenger hunts

Unhealthy food

Goats, fire-breathers, and more…

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#3) AT&T Foundry (Innovation Center)

Executive support

Agile processes

Developer Relevance

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#4) Giveaways

Devices

Fun Swag

Backpacks

Free services

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#5) Content

Research

Whitepapers

Case studies

Blogs

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#6) Marketing

Email (Billing is thrilling so stop chilling)

Newsletters

Social Networking

Videos

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#7) Enablers

Differentiation

• Network APIs

• Cloud

• Device Features

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#8) Emerging Devices

Beyond Tablets

• Digital Life

• mHealth

• Connected home

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#9) Hackathons

Community building

Direct feedback

Interesting themes

Good partner opportunities

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© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

#10) COMICS!

Developer Man!

• Not trashed

• Embed messages

• New relationship

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