kate bull presents the people's supermarket @ canvas8
Post on 17-Oct-2014
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The Role of Brands in Society
A perspective by Kate Bull, CEO The People’s Supermarket
Where it all began
• The dream• The people behind the idea • Why we wanted to do this
We are…
A sustainable food
co-operative that
responds to the needs of
the local community and
provides healthy, local
food at reasonable
prices.
We aim to…
To create a community
supermarket that
highlights the
possibilities of
consumer power and
challenges the
status quo.
We think differently
We aim to buy…
• Fresh fruit, veg from UK and Europe only Bananas are an
exception!• Dairy products and
responsibly sourced Meat and Fish from UK and Europe.
It’s all about the people
Run by our 1000members, all get a sayin how we run the business, receive a 10% discount and commit to working for
4 hrs every 4 weeks in
the store.
We try hard to help
• Job creation
• We help people get qualifications
• Learn new life skills
• We work within the community
• Help other enterprises
We have…
Created 17 new jobs. Worked with 50 long term unemployed people.Volunteers from -• Victims of torture• Recovering from
addictions• Major corporations
We create opportunities;The People’s Florist The People’s Kitchen And our latest…The People’s Delivery Service
We talk to…
Via Facebook • 1 million views• 7,500 followers• 5,300 comments Twitter• 3 months - 3600
followers
We use simple text and hand written signage to communicate. Everyone and anyone can make a message.
We are not …..
A Charity We get no tax breaks and don’t rely on government grants
or FundsOr help on business rates.
We did not …..
Get any help from the Banks or venture capitalists. No over draft, no bank loans, no credit card acceptance facilities.
We were considered too risky
We are…
• Financially solvent
• At the front of a movement
• Inspiring others• Making a
difference
Today is our
First Birthday
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