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BEHAVIOURS IMPACTING HOME

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A highlight of key insights and innovations impacting design, appliances, household goods and family dynamics over the last six months.

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1. COMFORT BLANKETS

2. PUBLIC HOUSES

3. SPACE SAVERS

4. GREEN SPACES

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1. COMFORT BLANKETSPeople are getting snug on their sofas

FOMO has been replaced with ‘JOMO’ for many, with 80% of Americans having lied to avoid leaving the house. While some are looking to cut their spending, others are embracing the simple pleasures of home – scented candles, soft blankets and Netflix binges among them.

OF TEENS AND GEN YERS WOULD PREFER TO STAY IN AT WEEKENDSYpulse, 2016

72%

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1. COMFORT BLANKETSIn practice

Denmark is commodifying and exporting 'hygge', an untranslatable concept that’s understood as a sense of cosiness and contentment. With mental health issues on the rise worldwide, monthly subscription box HyggeBox aims to bring this sense of calm to stressed out Brits.

HyggeBox

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Heavy use of social media means that the home is increasingly a public space. Just take the rise of ‘shelfies’ – pictures of bathroom shelves, cabinets or dressing tables – or #smoothiebowls – shots of healthy meals in beautiful bowls and curated crockery – on Instagram and Pinterest.

PRIVACY IS THE TOP PRIORITY FOR AFFLUENT HOME-BUYERS

Luxury Portfolio, 2016

2. PUBLIC HOUSESPeople want insta-friendly homes

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In practice

Estate agents are up there with solicitors and bankers as the most despised professions; stereotypically pushy con-artists. But The Modern House is different. It doesn’t sell by postcode or price, but instead lists only beautifully designed properties.

2. PUBLIC HOUSES

The Modern House

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Two-thirds of the global population is expected to live in urban areas by 2050, but city living has a high price tag that many can’t afford. In response, a growing number of innovations are enabling people to live out the urban dream so long as they’ll sacrifice the square footage.

BETWEEN Q1 AND Q2 2016, THE SIZE OF A SINGLE FAMILY HOME IN THE US FELL BY 73 SQUARE FEET Cisco, 2016

3. SPACE SAVERSPeople are living in smaller spaces

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In practice

A lack of affordable housing means home-ownership is a pipe dream for many young adults. In the UK, Pocket is helping first-time buyers get a foothold in this market, catering to the teachers, health workers and creatives that make a city by offering them micro-sized homes.

3. SPACE SAVERS

Pocket

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WAfter millennia spent living in the outdoors, people now spend 90% of their time indoors. This lifestyle is broadly considered unhealthy, so people are looking for ways to restore their connection with nature. But instead of venturing into the wild, they’re bringing the outdoors in.

82% OF PEOPLE IN THE UK SAY BEING SURROUNDED BY GREENERY MAKES THEM FEEL HAPPIER

Royal Horticultural Society, 2014

4. GREEN SPACESPeople are bringing the outside in

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In practice

With many squeezing into smaller spaces in cities, it may seem an unlikely time for a gardening boom. But there’s a whole generation of well-heeled and house-proud urbanites looking to make the most of their outdoor areas, and London-based Patch is helping their gardens grow.

4. GREEN SPACES

Patch

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