karmo lugima uhtna pÕhikool 10/2018 · more on ppc (pay per click) • ppc is an advertising model...

Digital marketingKARMO LUGIMAUHTNA PÕHIKOOL10/2018

What do you think “digital marketing” is? YOU CAN NOW TYPE WWW.MENTI.COMONTO YOUR ADDRESS BAR AND ANSWER

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Digital marketing any form of marketing products or services using digital technologies like the internet but also any other electronic devices

• Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'.

Saima Ibrahim, (2018), Digital Marketing [ONLINE]. Available at: https://www.phoneworld.com.pk/wp-content/uploads/2015/05/digital-marketing.jpg [Accessed 8 October 2018].

What is the difference between traditional marketing and digital marketing?

MediaLabs. (2015, November 25). Online Marketing vs Traditional Marketing [Video file]. Retrieved from https://www.youtube.com/watch?v=oocJdzFojew

What do you think the difference is between traditional and digital marketing?YOU CAN NOW TYPE WWW.MENTI.COMONTO YOUR ADDRESS BAR AND ANSWER

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The difference between traditional and digital marketing.

TRADITIONAL MARKETING

• FLYERS, NEWSPAPERS, MAGAZINES

• TV, RADIO

• MAIL, POSTCARDS

• TELEPHONE AND SMS MARKETING

• BILLBOARDS ON THE STREETS

DIGITAL MARKETING

• WEBSITES, E-SHOPS

• CONTENT MARKETING (VIDEOS, BLOGS, VIDEO BLOGS, SOCIAL MEDIA POSTS) THAT ARE INTENDED TO SIMULATE INTEREST

• SOCIAL MEDIA (LIKE, SUBSRCIBE, SHARE OR

COMMENT TO WIN)

• SEARCH ENGINE MARKETING(TRYING TO MAKE OUR PAGE APPEAR FIRST ON SEARCH ENGINES EITHER BY SEARCH ENGINE OPTIMIZATION OR PAYING THE SEARCH ENGINE FOR A PAY-PER-CLICK SERVICE)

• E-MAIL MARKETING (NEWSLETTERS)

The difference between traditional and digital marketing.

TRADITIONAL MARKETING

• LITTLE INTERACTION• YOU HAVE TO PRINT OUT NEW FLIERS

• CREATE NEW TV AND RADIO COMMERCIALS

• SEND NEW POSTCARDS

DIGITAL MARKETING

• MORE INTERACTION• POTENTAL CUSTOMERS ARE INSTANTLY

NOTIFIED OVER E-MAIL OR SOCIAL MEDIA

• WRITE ONE E-MAIL AND SEND TO EVERYBODY IN ONE CLICK

• HIGHER COSTS

• ADVERTISEMENTS ON TV, RADIO, FLIERS AND NEWSPAPERS ONLY GET EXPOSED ONCE

• LOWER COSTS

• A WEBSITE CAN BRING VISITORS FOR YEARS

• SMALLER AUDIENCE • POTENTIALLY GLOBAL AUDIENCE

More on content marketing

• CONTENT MARKETING IS ONLINE MATERIAL THAT IS SUPPOSED TO RAISE INTEREST IN IT’S PRODUCTS

Blendtec's Will It Blend?. (2018, February 13). Will it blend? iPhone X [Video file]. Retrieved from https://www.youtube.com/watch?v=KWqw5SpITg8

WHAT DO YOU THINK WAS ADVERTISED?YOU CAN NOW TYPE WWW.MENTI.COMONTO YOUR ADDRESS BAR AND ANSWER

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More on social media marketing• SOCIAL MEDIA MARKETING IS CREATING AND SHARING CONTENT ON

SOCIAL MEDIA NETWORKS IN ORDER TO ACHIEVE YOUR MARKETING AND BRANDING GOALS.

Awesomedeals365.org, (2018), Facebook like share and win [ONLINE]. Available at: http://awesomedeals365.org/wp-content/uploads/2016/05/01-24.jpg [Accessed 8 October 2018].

More on e-mail marketing

• E-MAIL MARKETING USES ELECTRONIC MAIL AS A MEAN OF COMMUNICATING A COMMERCIAL OR FUNDRAISING MESSAGE TO AN AUDIENCE.

More on SEO (search engine optimization)

Search Engine Land. (2011, September 12). What is search engine optimization? [Video file]. Retrieved from https://www.youtube.com/watch?v=hF515-0Tduk

More on PPC (pay per click)

• PPC IS AN ADVERTISING MODEL WHERE A CLIENT PAYS THE WEBSITE OWNER WHEN AN ADVERTISEMENT IS CLICKED

• GOOGLE HAS A PPC SERVICE NAMED “GOOGLE ADWORDS”

• IT LETS YOU ADVERTISE DIRECTLY ON GOOGLE SEARCH ENGINE RESULT PAGES

• GOOGLE ALSO HAS A PPC SERVICE NAMED “GOOGLE ADSENSE” THAT DISPLAYS ADVERTSIMENTS BASED ON YOUR SEARCH HISTORY AND COOKIES

Where adwords end, the SEO starts

Alex Chris, (2015), Adwords vs SEO [ONLINE]. Available at: https://www.reliablesoft.net/wp-content/uploads/2014/07/adwords-vs-seo.gif-1.png [Accessed 8 October 2018].

An example of Google AdSense advertisement

Eric Enge, (2014), Traditional AdSense Ad [ONLINE]. Available at: https://thumbor.forbes.com/thumbor/960x0/https%3A%2F%2Fblogs-images.forbes.com%2Fericenge%2Ffiles%2F2014%2F04%2Fadsense-example.jpg [Accessed 8 October 2018].

Your task is to use the Google search to look for something and see if there are any paid Adwordslinks.

Thank you for your time!