june snhhug meeting: seo and branding

WELCOME.

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And now a word from our visiting Hubspot expert: Al Biedrzycki

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AUGUST 19-22 2013HYNES CONVENTION CENTERBOSTON, MA

THE LARGEST GATHERING OF INBOUND MARKETERS.

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SEO &BRANDING

Al BiedrzyckiChannel MarketerHubSpot

Presented by:

WHAT’S WRONG WITH THIS PICTURE?

www.thebestSEOatlanta.com

1Misleading URL “Self-proclaimed” title

2Not indicative of a brand3...They weren’t the best SEO firm in

Atlanta

WHAT’S WRONG WITH THIS PICTURE?

A QUICK REFRESH1

To organize the world's information and make it universally accessible and useful.

Source: http://www.google.com/about/company/

GOOGLE’S MISSION

PENGUIN AND PANDAGoogle algorithm updates implemented to help search results be organized by usefulness and authenticity.

WHAT’S BRAND GOTTO DO WITH IT?2

Google wants to provide users with the best search experience possible, and doing this requires the search results to reward established brands with top rankings.

WHY IS BRANDING IMPORTANT?

WHAT IS GOOGLE LOOKING FOR?

Varied Content: website content, press releases, videos, presentations, PDFs, webinars, podcasts, articles, etc.

1

WHAT IS GOOGLE LOOKING FOR?2 Relevant Content: well-optimized towards your target

audience

WHAT IS GOOGLE LOOKING FOR?3 Well Distributed Content: On-site AND Off-site (Vimeo,

Slideshare, etc.)

WHAT IS GOOGLE LOOKING FOR?4 Frequently Published Content: Fresh content is the

key to having spiders come back more frequently

WHAT SHOULD YOU DO?3

Content Creation: Focus less on quantity and more on variety

TIPS TO MAKE PEACE WITH THE PENGUIN

1

2

3

Don’t obsess over link-building

Ask yourself, would I feel comfortable explaining my optimization strategy to a customer? To a competitor?

FINAL THOUGHT4

Nothing is permanent. Be nimble. Be useful.FINAL THOUGHT

QUESTIONS?

THANK YOU.