branding-seo, smo, sem, internet marketing

BRANDING THROUGH WEBSITE & INTERNET

An approach to build a brand in digital world

Point Perfect Technology Solutions www.pptssolutions.com

MAKE BLOGGING A HIGH PRIORITY

Excellent Marketing Tool Write Quality Content Every Week Blog benefit increases as you increase the

publishing frequency


DISTRIBUTE PRESS RELEASE ONCE A MONTH

Easy to create and promotional in nature

Easy way to market your business and boost your online visibility


PROMINENTLY PLACED "CALL TO ACTION”

Use good call to action on website Use call to action in all other marketing material Make sure call to action are prominently

displayed throughout your website


OFFER DISCOUNTS AND DEALS

Every consumer loves a discount. Promote your offers on your social

media profiles and through articles and blog posts.


RUNNING CONTESTS TO BUILD RELATIONSHIPS

Use a good prize or reward to entice customers

Promote your offers on your social media profiles and through articles and blog posts.


Displaying product videos on website is a very effective way to increase sales.

Videos can increase landing page conversion by 80%

Start Using Videos To Market Your Business


LIST WEBSITE ON POPULAR DIRECTORIES

Local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important.


BE ACTIVE ON SOCIAL MEDIAPost few times per weekAdd value for users by sharing content that

is of value to themEngage actively with users – follow, share,

retweet, like content of other usersDon’t just share content from your websiteKeep your profiles up to date and fresh with

new informationPoint Perfect Technology Solutionswww.pptssolutions.com

TRY GOOGLE ADWORDS Google’s pid advertising program Right targeting, the ROI can be easily

noticeable.

Point Perfect Technology Solutionswww.pptssolutions.com

CONSIDER PAID ADVERTISING ON SOCIAL MEDIA

Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for businesses.


MAKE SURE YOUR SITE IS ACCESSIBLE TO MOBILE USERS

Mobile optimized website is the simplest ways to reach mobile users.

Have a responsive website


LEVERAGE CONTENT MARKETING

Producing and distributing quality content Content marketing can prove a very valuable asset to

your marketing strategy.

Point Perfect Technology Solutionswww.pptssolutions.com