jonathan bates creative director portfolio 2009

Jonathan Bates

Presentation of Design Work, Site Architecture & BrandingRevised April 2008

jonathan@dabunny.comVisit web portfolio + resume

Creative & Design Direction

User Experience Development

Site Architecture

Design / Production Management

Commerce Integration

Jonathan Bates April 08

My Background

6 years experience at CNET Networks

1996-1998, Director of Multimedia

2001-2003, Design Director (Commerce, All Network Sites)

Roles/Responsibilities

Manage creative + production staff (4-30+)

Oversee sub-brand designs, redesigns & daily production for 13 properties worldwide

Develop & design new commerce systems

Jonathan Bates April 08

My Background

@Home Network

Senior Producer, Multimedia

Roles/Responsibilities

Produced daily broadband video content for 1.2 million subscriber portal

Managed production staff and videographers

Responsible for content syndication relationships with CNN, Bloomberg, NBC…

Jonathan Bates April 08

My Background

Kenwood/Yomoto Ventures

Creative Director

Roles/Responsibilities

Branding solutions and web development for small and medium-sized clients

Commerce integration

Production systems integration and training

Content planning & site architecture

Web user experience / UI / design

Designs, concepts and projects by Jonathan Bates

Jonathan Bates April 08

Portfolio / Site design + User experience

eCatalog Best 100 Products

eCatalog is a product directory system viewable on- or offline.

Tight page load restrictions

Vendor-maintained product required easy production/update proces

Commerce solution for CNET allowed vendors to distribute and maintain product while delivering click-through revenue back to CNET

Jonathan Bates April 08

Portfolio / Site design + User experience

Apple eMac Retailer Toolkit

The Retailer Toolkit was an online system for sales team product training

Watch-and-Quiz format highlighted selling points, specs and more

Test results sent to store manager, then sent for aggregation by Apple

Apple was ensured greater consistency in sales practices and retail proficiency

Retail managers able to measure staff proficiency and target re-training

Jonathan Bates April 08

Portfolio / Site design + User experience

CNET Reviews site redesign

‘Reviews’ is the primary commerce engine and revenue producer for CNET

Redesign included new commerce back-end, new ad system & new network-wide common templates

Needed to improve user & vendor experience without confusing them

Business-critical redesign: failure in UI or back-end would have impacted revenue significantly

Jonathan Bates April 08

Portfolio / User interface (application)

Solonis Portal redesign

The Portal is a total-business interface for sales, inventory and reporting

Existing product was clunky and unintuitive, causing user complaints

New UI and architecture used familiar icon and common UI tools

Introduced new ‘Help’ system and running ‘Tips’ footer to educate user

Main navigation stayed consistent, allowing users to feel grounded

Jonathan Bates April 08

Portfolio / User interface (application)

Solonis Portal redesign

The Portal is a total-business interface for sales, inventory and reporting

Existing product was clunky and unintuitive, causing user complaints

New UI and architecture used familiar icon and common UI tools

Introduced new ‘Help’ system and running ‘Tips’ footer to educate user

Main navigation stayed consistent, allowing users to feel grounded

Jonathan Bates April 08

Portfolio / User interface (application)

Solonis Portal redesign

The Portal is a total-business interface for sales, inventory and reporting

Existing product was clunky and unintuitive, causing user complaints

New UI and architecture used familiar icon and common UI tools

Introduced new ‘Help’ system and running ‘Tips’ footer to educate user

Main navigation stayed consistent, allowing users to feel grounded

Jonathan Bates April 08

Portfolio / User interface (application)

Solonis Portal redesign

The Portal is a total-business interface for sales, inventory and reporting

Existing product was clunky and unintuitive, causing user complaints

New UI and architecture used familiar icon and common UI tools

Introduced new ‘Help’ system and running ‘Tips’ footer to educate user

Main navigation stayed consistent, allowing users to feel grounded

Jonathan Bates April 08

Portfolio / Site design + User experience

HP Change internal promotion

HP staff worldwide needed to be included in the roll-out of HP’s new ads

Online web format replaced previous print brochure approach, resulting in significant budget savings

Tracking system gave HP metrics on internal awareness, which brochures did not offer

Online format allowed tweaking and revisions; brochure required 6-12 weeks advance for printing

Jonathan Bates April 08

Portfolio / Site design + User experience

ZDNet worldwide redesign

CNET acquired ZDNet in 2001, requiring rebuild of all properties worldwide to work with ad, content and analysis systems at CNET

Conversion of 5+ years static pages to dynamic publishing system pages

Conversion of unmanaged sites to common network-wide templates

Integration with CNET ad & analysis while keeping previous ZD ‘buys’ online

3 month timeline, business critical

Jonathan Bates April 08

Portfolio / Site design + User experience + Brand development

HotGigs site launch design

Contract staffing site needed new brand, site design & marketing campaign

Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users

Formidable competition meant HotGigs had to offer unique tools, services and approach

New product launch included publishing system and analysis integration, all during development

Jonathan Bates April 08

Portfolio / Site design + User experience + Brand development

HotGigs site launch design

Contract staffing site needed new brand, site design & marketing campaign

Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users

Formidable competition meant HotGigs had to offer unique tools, services and approach

New product launch included publishing system and analysis integration, all during development

Jonathan Bates April 08

Portfolio / Site design + User experience + Brand development

HotGigs brand design

Contract staffing site needed new brand, site design & marketing campaign

Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users

Formidable competition meant HotGigs had to offer unique tools, services and approach

New product launch included publishing system and analysis integration, all during development

Jonathan Bates April 08

Portfolio / Site design + User experience + Brand development

Lipservice Agency site design

Top national agency for voiceover talent in television and radio

Designed site in newsletter format, as old static site was rarely changed

Content focused on personal aspects of talent, to add depth to client perception of the actors

Jonathan Bates April 08

Portfolio / Site design + User experience + Brand development

Mark Farina record release

Site to accompany release of new album by major San Francisco record producer

Created ‘Air Farina’ concept as homage to old-style airline safety guides

Client was so pleased with concept that album was renamed ‘Air Farina’ and new song written with same name

Jonathan Bates April 08

Portfolio / Site design + rebranding

Sabri Properties rebranding

Property developer with ‘image problem’ needed to rebrand & educate

Refocused site content around community involvement and donations, which had not been widely publicized

Many images from communities where Sabri developed, to give current residents sense of ownership

Press section revamped and included photos and bios highlighting good

Jonathan Bates April 08

Portfolio / Site design + User experience + Brand development

ChickFlick Productions site

Site for independent film release “See How They Run”, a documentary about the mayoral race in San Francisco.

Jonathan Bates April 08

Portfolio / Site design + User experience + Brand development

Jiwire.com site design

New launch site for provider of high-speed wireless Internet information, products and services

Presentation design / print projects

Designs and concepts by Jonathan Bates

Jonathan Bates April 08

Presentation design

Walker Art Center /HGA Architects

Presentation for donors and foundation

Jonathan Bates April 08

Presentation design

The Good Shepherd

Fundraising presentation for non-profitorganization

Jonathan Bates April 08

Presentation design

Entry House, Inc.

Presentation for non-profit human services organization

Jonathan Bates April 08

Presentation design

Sabri Properties

New construction presentation for city review and community impact meetings

Jonathan Bates April 08

Presentation design

Sabri Properties

New construction presentation for city review and community impact meetings

Identity design & brand building

Designs and concepts by Jonathan Bates

Jonathan Bates April 08

Identity & Brands

Echezeaux Restaurant

Total identity system

Jonathan Bates April 08

Identity & Brands

Foreign Cinema Restaurant

Logo design and ad campaign

Jonathan Bates April 08

Identity & Brands

ChickFlick Productions

Logo design and identity system

Jonathan Bates April 08

Identity & Brands

101Blu restaurant

Logo design and identity system

Jonathan Bates April 08

Identity & Brands

101Blu restaurant

Logo design and identity system

Other design and ad development

Designs and concepts by Jonathan Bates

Jonathan Bates April 08

Advertising design

California Freedom Coalition

2002 campaign for bus-stop ads by anti-Iraq war organization for worldwide protest

Jonathan Bates April 08

Advertising design

3M Corporation

Ad campaign for new industrial fire barrier product line

Jonathan Bates April 08

Brand design

IMPOSSIBLE FABRICS

Rebranding, ad campaign & corporate collateral system

Jonathan Bates April 08

Broadcast design & production

Fox TV 1999 Emmy Awards

Segment for Emmy Awards show

(Concept producer; designer; motion graphics supervisor)

Jonathan Bates

jonathan@dabunny.com

www.dabunny.com

View my resume

(612) 578 0222

Thank you for your interest.