jonathan bates creative director portfolio 2009
DESCRIPTION
Design and Creative Direction portfolio for Jonathan Bates, an online/interactive professional with over 10 years experience as a senior site developer and team manager for large-scale web, mobile, widget and application UI deployments.TRANSCRIPT
Jonathan Bates
Presentation of Design Work, Site Architecture & BrandingRevised April 2008
[email protected] web portfolio + resume
Creative & Design Direction
User Experience Development
Site Architecture
Design / Production Management
Commerce Integration
Jonathan Bates April 08
My Background
6 years experience at CNET Networks
1996-1998, Director of Multimedia
2001-2003, Design Director (Commerce, All Network Sites)
Roles/Responsibilities
Manage creative + production staff (4-30+)
Oversee sub-brand designs, redesigns & daily production for 13 properties worldwide
Develop & design new commerce systems
Jonathan Bates April 08
My Background
@Home Network
Senior Producer, Multimedia
Roles/Responsibilities
Produced daily broadband video content for 1.2 million subscriber portal
Managed production staff and videographers
Responsible for content syndication relationships with CNN, Bloomberg, NBC…
Jonathan Bates April 08
My Background
Kenwood/Yomoto Ventures
Creative Director
Roles/Responsibilities
Branding solutions and web development for small and medium-sized clients
Commerce integration
Production systems integration and training
Content planning & site architecture
Web user experience / UI / design
Designs, concepts and projects by Jonathan Bates
Jonathan Bates April 08
Portfolio / Site design + User experience
eCatalog Best 100 Products
eCatalog is a product directory system viewable on- or offline.
Tight page load restrictions
Vendor-maintained product required easy production/update proces
Commerce solution for CNET allowed vendors to distribute and maintain product while delivering click-through revenue back to CNET
Jonathan Bates April 08
Portfolio / Site design + User experience
Apple eMac Retailer Toolkit
The Retailer Toolkit was an online system for sales team product training
Watch-and-Quiz format highlighted selling points, specs and more
Test results sent to store manager, then sent for aggregation by Apple
Apple was ensured greater consistency in sales practices and retail proficiency
Retail managers able to measure staff proficiency and target re-training
Jonathan Bates April 08
Portfolio / Site design + User experience
CNET Reviews site redesign
‘Reviews’ is the primary commerce engine and revenue producer for CNET
Redesign included new commerce back-end, new ad system & new network-wide common templates
Needed to improve user & vendor experience without confusing them
Business-critical redesign: failure in UI or back-end would have impacted revenue significantly
Jonathan Bates April 08
Portfolio / User interface (application)
Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
Existing product was clunky and unintuitive, causing user complaints
New UI and architecture used familiar icon and common UI tools
Introduced new ‘Help’ system and running ‘Tips’ footer to educate user
Main navigation stayed consistent, allowing users to feel grounded
Jonathan Bates April 08
Portfolio / User interface (application)
Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
Existing product was clunky and unintuitive, causing user complaints
New UI and architecture used familiar icon and common UI tools
Introduced new ‘Help’ system and running ‘Tips’ footer to educate user
Main navigation stayed consistent, allowing users to feel grounded
Jonathan Bates April 08
Portfolio / User interface (application)
Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
Existing product was clunky and unintuitive, causing user complaints
New UI and architecture used familiar icon and common UI tools
Introduced new ‘Help’ system and running ‘Tips’ footer to educate user
Main navigation stayed consistent, allowing users to feel grounded
Jonathan Bates April 08
Portfolio / User interface (application)
Solonis Portal redesign
The Portal is a total-business interface for sales, inventory and reporting
Existing product was clunky and unintuitive, causing user complaints
New UI and architecture used familiar icon and common UI tools
Introduced new ‘Help’ system and running ‘Tips’ footer to educate user
Main navigation stayed consistent, allowing users to feel grounded
Jonathan Bates April 08
Portfolio / Site design + User experience
HP Change internal promotion
HP staff worldwide needed to be included in the roll-out of HP’s new ads
Online web format replaced previous print brochure approach, resulting in significant budget savings
Tracking system gave HP metrics on internal awareness, which brochures did not offer
Online format allowed tweaking and revisions; brochure required 6-12 weeks advance for printing
Jonathan Bates April 08
Portfolio / Site design + User experience
ZDNet worldwide redesign
CNET acquired ZDNet in 2001, requiring rebuild of all properties worldwide to work with ad, content and analysis systems at CNET
Conversion of 5+ years static pages to dynamic publishing system pages
Conversion of unmanaged sites to common network-wide templates
Integration with CNET ad & analysis while keeping previous ZD ‘buys’ online
3 month timeline, business critical
Jonathan Bates April 08
Portfolio / Site design + User experience + Brand development
HotGigs site launch design
Contract staffing site needed new brand, site design & marketing campaign
Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users
Formidable competition meant HotGigs had to offer unique tools, services and approach
New product launch included publishing system and analysis integration, all during development
Jonathan Bates April 08
Portfolio / Site design + User experience + Brand development
HotGigs site launch design
Contract staffing site needed new brand, site design & marketing campaign
Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users
Formidable competition meant HotGigs had to offer unique tools, services and approach
New product launch included publishing system and analysis integration, all during development
Jonathan Bates April 08
Portfolio / Site design + User experience + Brand development
HotGigs brand design
Contract staffing site needed new brand, site design & marketing campaign
Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users
Formidable competition meant HotGigs had to offer unique tools, services and approach
New product launch included publishing system and analysis integration, all during development
Jonathan Bates April 08
Portfolio / Site design + User experience + Brand development
Lipservice Agency site design
Top national agency for voiceover talent in television and radio
Designed site in newsletter format, as old static site was rarely changed
Content focused on personal aspects of talent, to add depth to client perception of the actors
Jonathan Bates April 08
Portfolio / Site design + User experience + Brand development
Mark Farina record release
Site to accompany release of new album by major San Francisco record producer
Created ‘Air Farina’ concept as homage to old-style airline safety guides
Client was so pleased with concept that album was renamed ‘Air Farina’ and new song written with same name
Jonathan Bates April 08
Portfolio / Site design + rebranding
Sabri Properties rebranding
Property developer with ‘image problem’ needed to rebrand & educate
Refocused site content around community involvement and donations, which had not been widely publicized
Many images from communities where Sabri developed, to give current residents sense of ownership
Press section revamped and included photos and bios highlighting good
Jonathan Bates April 08
Portfolio / Site design + User experience + Brand development
ChickFlick Productions site
Site for independent film release “See How They Run”, a documentary about the mayoral race in San Francisco.
Jonathan Bates April 08
Portfolio / Site design + User experience + Brand development
Jiwire.com site design
New launch site for provider of high-speed wireless Internet information, products and services
Presentation design / print projects
Designs and concepts by Jonathan Bates
Jonathan Bates April 08
Presentation design
Walker Art Center /HGA Architects
Presentation for donors and foundation
Jonathan Bates April 08
Presentation design
The Good Shepherd
Fundraising presentation for non-profitorganization
Jonathan Bates April 08
Presentation design
Entry House, Inc.
Presentation for non-profit human services organization
Jonathan Bates April 08
Presentation design
Sabri Properties
New construction presentation for city review and community impact meetings
Jonathan Bates April 08
Presentation design
Sabri Properties
New construction presentation for city review and community impact meetings
Identity design & brand building
Designs and concepts by Jonathan Bates
Jonathan Bates April 08
Identity & Brands
Echezeaux Restaurant
Total identity system
Jonathan Bates April 08
Identity & Brands
Foreign Cinema Restaurant
Logo design and ad campaign
Jonathan Bates April 08
Identity & Brands
ChickFlick Productions
Logo design and identity system
Jonathan Bates April 08
Identity & Brands
101Blu restaurant
Logo design and identity system
Jonathan Bates April 08
Identity & Brands
101Blu restaurant
Logo design and identity system
Other design and ad development
Designs and concepts by Jonathan Bates
Jonathan Bates April 08
Advertising design
California Freedom Coalition
2002 campaign for bus-stop ads by anti-Iraq war organization for worldwide protest
Jonathan Bates April 08
Advertising design
3M Corporation
Ad campaign for new industrial fire barrier product line
Jonathan Bates April 08
Brand design
IMPOSSIBLE FABRICS
Rebranding, ad campaign & corporate collateral system
Jonathan Bates April 08
Broadcast design & production
Fox TV 1999 Emmy Awards
Segment for Emmy Awards show
(Concept producer; designer; motion graphics supervisor)
Jonathan Bates
www.dabunny.com
View my resume
(612) 578 0222
Thank you for your interest.