joining the conversation: fundamentals of social media

Joining The Conversation: Fundamentals Of Social Media

@AndreaKarpala #UGWriters

hello!

I AMANDREA KARPALA,

MBASocial media addict, @uglibrary’s communications manager & former digital public

relations pro @AndreaKarpala #UGWriters

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My Goal

So..you want to be a social media superstar…

@AndreaKarpala #UGWriters

Source: Global Media Insight

@AndreaKarpala #UGWriters

“

Source: Global Media Insight

@AndreaKarpala #UGWriters

Source: Global Media Insight

@AndreaKarpala #UGWriters

Source: Global Media Insight

@AndreaKarpala #UGWriters

Source: Global Media Insight @AndreaKarpala #UGWriters

Source: Global Media Insight @AndreaKarpala #UGWriters

Source: Global Media Insight @AndreaKarpala #UGWriters

Source: Global Media Insight @AndreaKarpala #UGWriters

@AndreaKarpala #UGWriters

@AndreaKarpala #UGWriters

Source: Globalwebindex.net Q1-Q2 2014 vs Q4 2014 –Q1 2015

@AndreaKarpala #UGWriters

So…what social network do you

choose?@AndreaKarpala #UGWriters

Pro Tips

◎ To get started, select only a few social media channels based on your target audience

◎ Think about branding- use the same “brand name” across all channels

◎ Reserve your “brand name” on accounts you aren’t activating yet

@AndreaKarpala #UGWriters

Writers on Twitter: @AriannaHuff

@AndreaKarpala #UGWriters

Writers on Twitter: @MargaretAtwood

@AndreaKarpala #UGWriters

Bloggers on Twitter: @EatLivTravWrite

@AndreaKarpala #UGWriters

Writers on Instagram: @betternovelproject

@AndreaKarpala #UGWriters

Writers on Instagram: @missdahlelama

@AndreaKarpala #UGWriters

Writers on Facebook: NaNoWriMo

@AndreaKarpala #UGWriters

So..what do these superusers have in

common?@AndreaKarpala #UGWriters

TriFecta for Social Media Super StardomBrand ConsistencyIf they can’t find you online- how can you entice them to buy your book?

Meaningful ConnectionsNotice how ALL the accounts skillfully connect to events/ initiatives/ other accounts? Do this!

Great content that’s also visually stimulatingThere is no substitute for great content. Make your awesome content pop by using great pictures & edgy design.

@AndreaKarpala #UGWriters

YOU

How do I make meaningful

connections?

@AndreaKarpala #UGWriters

Connection Strategies

HashtagsFind the most relevant hashtags for your audience- use them wisely.

#amwriting#writerslife#writertip#writersofinstagram

TagIf you want your posts to be seen by the right people- tag them in your posts!

Event ConnectionsMake your content more relevant by sharing it at peak times. Annual events, holidays, special months are good examples.

Add picturesI have a rule that the @uglibrary account can’t post unless a picture is attached- the engagement to posts with pictures is about 95% higher

Add videosVideos are powerful, no doubt. Shorter videos are most poweful.

Share If you follow great people, share their content. If you’re reading a great news story, share it. See the pattern?

@AndreaKarpala #UGWriters

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ProTip: Use the Tagging feature in Twitter- this lets you save the 140 characters for your content

@AndreaKarpala #UGWriters

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@AndreaKarpala #UGWriters

ProTip: Use the pinning feature on Twitter to highlight important info—maybe a book launch party?

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ProTip: Use the tagging & location features in Instagram- this makes your content easier to discover

@AndreaKarpala #UGWriters

Find relevant hashtags simply by using the search box, see what’s trending

@AndreaKarpala #UGWriters

Pinterest can be a powerful discovery tool..perhaps beautify some of your quotes

and share on Pinterest…

@AndreaKarpala #UGWriters

Pinterest can be a powerful discovery tool..learn from other writers

@AndreaKarpala #UGWriters

So how do I keep track of all this content?

@AndreaKarpala #UGWriters

Create an Editorial Calendar

@AndreaKarpala #UGWriters

Create an Editorial Calendar

@AndreaKarpala #UGWriters

You can use Google for inspiration

@AndreaKarpala #UGWriters

◎ For starters, check out Flavorwire’s Ultimate Literary Calendar: A Bookish Event for Every Day of the Year

Source: Emily Temple for Flavorwire

I’m not a designer..and I don’t

have a budget….@AndreaKarpala #UGWriters

There’s FREE tools on the

internet & the app store

AK’s Favourite Free Apps

@AndreaKarpala #UGWriters

◎ Typorama – creates professional looking graphics, free & paid versions

AK’s Favourite Free Apps

@AndreaKarpala #UGWriters

◎ PicStitch – creates an instant photo collage

AK’s Favourite Writer Resource

@AndreaKarpala #UGWriters

◎ The Write Life – www.thewritelife.com

AK’s Favourite Stock Image Website

@AndreaKarpala #UGWriters

◎ Pixabay:  https://pixabay.com/ - images on this site have a Creative Commons open license, so you do not even need to attribute the source.  Images with a Shutterstock logo do require payment. As a good practice, I’d attribute anyway- least you can do for free stuff!

AK’s Recommended Road to Social Media Stardom

@AndreaKarpala #UGWriters

◎ Create and innovative, unique way for your followers to connect with you

What about risk management?

@AndreaKarpala #UGWriters

Your social media posts are public. Don’t share anything

you wouldn’t want to appear in a print article

about you.

You’re smart…speak your authentic truth and let your

personality shine.

thanks!ANY

QUESTIONS?

You can find me at:@AndreaKarpala

akarpala@uoguelph.caLinkedin.com/in/akarpala

CreditsSpecial thanks to all the people who made and released these awesome resources for free:◎ Presentation template by SlidesCarnival◎ Photographs by Unsplash &

Death to the Stock Photo (license)◎ Dark wood background by The pattern library