joining the conversation: fundamentals of social media
TRANSCRIPT
Joining The Conversation: Fundamentals Of Social Media
@AndreaKarpala #UGWriters
hello!
I AMANDREA KARPALA,
MBASocial media addict, @uglibrary’s communications manager & former digital public
relations pro @AndreaKarpala #UGWriters
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My Goal
So..you want to be a social media superstar…
@AndreaKarpala #UGWriters
Source: Global Media Insight
@AndreaKarpala #UGWriters
“
Source: Global Media Insight
@AndreaKarpala #UGWriters
Source: Global Media Insight
@AndreaKarpala #UGWriters
Source: Global Media Insight
@AndreaKarpala #UGWriters
Source: Global Media Insight @AndreaKarpala #UGWriters
Source: Global Media Insight @AndreaKarpala #UGWriters
Source: Global Media Insight @AndreaKarpala #UGWriters
Source: Global Media Insight @AndreaKarpala #UGWriters
@AndreaKarpala #UGWriters
@AndreaKarpala #UGWriters
Source: Globalwebindex.net Q1-Q2 2014 vs Q4 2014 –Q1 2015
@AndreaKarpala #UGWriters
So…what social network do you
choose?@AndreaKarpala #UGWriters
Pro Tips
◎ To get started, select only a few social media channels based on your target audience
◎ Think about branding- use the same “brand name” across all channels
◎ Reserve your “brand name” on accounts you aren’t activating yet
@AndreaKarpala #UGWriters
Writers on Twitter: @AriannaHuff
@AndreaKarpala #UGWriters
Writers on Twitter: @MargaretAtwood
@AndreaKarpala #UGWriters
Bloggers on Twitter: @EatLivTravWrite
@AndreaKarpala #UGWriters
Writers on Instagram: @betternovelproject
@AndreaKarpala #UGWriters
Writers on Instagram: @missdahlelama
@AndreaKarpala #UGWriters
Writers on Facebook: NaNoWriMo
@AndreaKarpala #UGWriters
So..what do these superusers have in
common?@AndreaKarpala #UGWriters
TriFecta for Social Media Super StardomBrand ConsistencyIf they can’t find you online- how can you entice them to buy your book?
Meaningful ConnectionsNotice how ALL the accounts skillfully connect to events/ initiatives/ other accounts? Do this!
Great content that’s also visually stimulatingThere is no substitute for great content. Make your awesome content pop by using great pictures & edgy design.
@AndreaKarpala #UGWriters
YOU
How do I make meaningful
connections?
@AndreaKarpala #UGWriters
Connection Strategies
HashtagsFind the most relevant hashtags for your audience- use them wisely.
#amwriting#writerslife#writertip#writersofinstagram
TagIf you want your posts to be seen by the right people- tag them in your posts!
Event ConnectionsMake your content more relevant by sharing it at peak times. Annual events, holidays, special months are good examples.
Add picturesI have a rule that the @uglibrary account can’t post unless a picture is attached- the engagement to posts with pictures is about 95% higher
Add videosVideos are powerful, no doubt. Shorter videos are most poweful.
Share If you follow great people, share their content. If you’re reading a great news story, share it. See the pattern?
@AndreaKarpala #UGWriters
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ProTip: Use the Tagging feature in Twitter- this lets you save the 140 characters for your content
@AndreaKarpala #UGWriters
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@AndreaKarpala #UGWriters
ProTip: Use the pinning feature on Twitter to highlight important info—maybe a book launch party?
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ProTip: Use the tagging & location features in Instagram- this makes your content easier to discover
@AndreaKarpala #UGWriters
Find relevant hashtags simply by using the search box, see what’s trending
@AndreaKarpala #UGWriters
Pinterest can be a powerful discovery tool..perhaps beautify some of your quotes
and share on Pinterest…
@AndreaKarpala #UGWriters
Pinterest can be a powerful discovery tool..learn from other writers
@AndreaKarpala #UGWriters
So how do I keep track of all this content?
@AndreaKarpala #UGWriters
Create an Editorial Calendar
@AndreaKarpala #UGWriters
Create an Editorial Calendar
@AndreaKarpala #UGWriters
You can use Google for inspiration
@AndreaKarpala #UGWriters
◎ For starters, check out Flavorwire’s Ultimate Literary Calendar: A Bookish Event for Every Day of the Year
Source: Emily Temple for Flavorwire
I’m not a designer..and I don’t
have a budget….@AndreaKarpala #UGWriters
There’s FREE tools on the
internet & the app store
AK’s Favourite Free Apps
@AndreaKarpala #UGWriters
◎ Typorama – creates professional looking graphics, free & paid versions
AK’s Favourite Free Apps
@AndreaKarpala #UGWriters
◎ PicStitch – creates an instant photo collage
AK’s Favourite Writer Resource
@AndreaKarpala #UGWriters
◎ The Write Life – www.thewritelife.com
AK’s Favourite Stock Image Website
@AndreaKarpala #UGWriters
◎ Pixabay: https://pixabay.com/ - images on this site have a Creative Commons open license, so you do not even need to attribute the source. Images with a Shutterstock logo do require payment. As a good practice, I’d attribute anyway- least you can do for free stuff!
AK’s Recommended Road to Social Media Stardom
@AndreaKarpala #UGWriters
◎ Create and innovative, unique way for your followers to connect with you
What about risk management?
@AndreaKarpala #UGWriters
Your social media posts are public. Don’t share anything
you wouldn’t want to appear in a print article
about you.
You’re smart…speak your authentic truth and let your
personality shine.
CreditsSpecial thanks to all the people who made and released these awesome resources for free:◎ Presentation template by SlidesCarnival◎ Photographs by Unsplash &
Death to the Stock Photo (license)◎ Dark wood background by The pattern library