johnathan murray eminent2009workshop c1

1

EUN Eminent ConferenceVilnius,

26th November 2009-

DIGITALEUROPE identity

A wide range of over 60 multinational companies and 40 national trade associations

Which represent more than 10,000 businesses and two million employees

And generate revenues of over €1,000 billion…

Thus bringing credibility and legitimacy to the organisation…

Which is the voice of the European Digital Technology Industry.

2

316 September 2009 CONFIDENTIAL

Organise an awareness raising campaign in Europe to promote e-skills by organising national events and activities to attract a large number of participants and achieving high visibility.

Objective of contract

4

Complementarities of DE & European SchoolNet - EUN

Bringing together Stakeholders and eSkills Ambassadors

Wide networks will enable effective outreach to public authorities, industries and organisations, schools, teachers, trainers and students.

Main strengths of DE

Network of companies and NTAs throughout Europe

Main strengths of European SchoolNet - EUN

Outreach to Ministries of Education, schools, teachers & students

Experience in coordination of eSkills promotion related projects

Strenghts of Bid

Country NCP Country NCP

Austria ENIS Lithuania ITC

Belgium Agoria Netherlands ICT-Office

Cyprus CITEA Norway IKT-Norge

Czech Republic DZS Poland KIGEIT

Denmark DI ITEK Portugal ECWT

France ECWT Romania APDETIC

Germany BITKOM Slovakia ITAS

Greece SEPE Spain AETIC

Hungary IVSZ Sweden IT&T

Ireland Intellect United Kingdom Intellect

Italy INDIRE

5

NCP: National Contact Point

21 Countries Covered..and growing

6

Major contribution of ICT to growth and job creation

ICT offers an interesting, creative, well-paid and rewarding career path

e-Skilled staff improve the performance of your business

Key Messages

Target Groups

Young PeopleTeachers, Parents, Careers advisors, Educational institutions

ICT PractitionersProfessional & Trade associations, Companies, Training bodies

SMEs and entrepreneursCompanies, SME associations, Training bodies

7

Target Groups

Promote European e-Skills Week on a national or pan-EU basisPan-EC Stakeholders - 14National Stakeholders - 88

Role: Promote experiences and best practices in the field of e-skills & Dissemination of e-Skills Week through their networks

Receive no EC funding, but obtain visibility and potential future business opportunities

8

Stakeholders

9

Pan-EU Stakeholders

1016 September 2009 CONFIDENTIAL

200+ events from December 2009 to March 2010

340.000+ participants

High-level launch event - CeBIT – March 2, 2010

• Keynote speech - Commissioner for DG Enterprise and Industry

• 200+ participants – Industry, European public authorities

Major closing event - Brussels – March 5, 2010

• 400+ participants - European and National public authorities,

students

Highlights

11

IT Night

Campus Tour

Workshops

Careers Fairs

School Visits

Company Visits

Technology Road shows

E-Skills Conferences

IT CampsTechnology Caravans

1216 September 2009 CONFIDENTIAL

Stakeholders - Consortium & National Contact Point channels

Websites, Newsletters, Mailing Lists and Media Contacts

Online - Social MediaFacebook, LinkedIn, Twitter, YouTube, Slideshare, Flickr ...

Online – AdvertisingGoogle Adwords, Facebook Beacon, EurActiv, Youth Portals..

Real world channelsCEO visits to schools, conferences, IT-camps, technology caravans, ICT competitions, workshops….

Channels & Reach Strategy

13

Distribution channels Estimated Reach

Stakeholder channels 7.050.650

Online channels (National & EU) 7.795.844

‘Real world’ channels 340.295

Total reach 15.186.789

Numbers...worth a thousand pictures

14

Some e-Skills history

e-Skills Communication: Promote campaigns on opportunities opened up by ICT education and a career as an ICT professional

DIGITALEUROPE response: Industry to foster closer cooperation between Member States, NTAs and the EU Institutions, to identify successful existing initiatives

Joint DIGITALEUROPE and Commission e-Skills conference in 2008: Exchange of best practices on raising awareness on e-Skills

15