jason laureano employer retreat employer address

University of Florida Employer Retreat Waves of Change, Oceans of Opportunity

July 10, 2015

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Overview

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Topics

Keep Up With The Change - Testimonial

Know Your Audience - Millennials / Generation Z

- University of Florida population

Invest - Right People

- Right Resources

- Right Events: Balance Owned events & Campus events

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My Testimonial

My testimonial:

Differences oFaculty

oStudents

oCampus Culture

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Change is Guaranteed: o Degree Requirements

o Students

Must Do’s (& Review): o Be flexible! Adapt to evolving

environment of college and

technology

o Define your Recruiting Vision

o Develop an ongoing Campus

Strategy

o Recognize EVP

Finding the Sweet Spot Employer Value Proposition

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Preferences Why people choose an

IDEAL employer

Associations What your key audience

ASSOCIATES with your

company

Employee Experience The strengths of your company as

PERCEIVED by high performing

employees

EVP

Topics

Keep Up With The Change - Testimonial

Know Your Audience - Millennials / Generation Z

- University of Florida population

Invest - Right People

- Right Resources

- Right Events: Balance Owned events & Campus events

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Know Your Audience

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The World is Changing

Source: Universum

Know Your Audience

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Source: Website; NACE 2015

Know Your Audience

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Source: Ryan Jenkins, GenZ

72%

WANT THE RIGHT TO

DESIGN THEIR OWN

MAJORS

52%

STATE THAT HONESTY

IS THE MOST

IMPORTANT QUALITY

FOR A GOOD LEADER

Aspiration… Values…

75%

VISIT A SOCIAL MEDIA

SITE DAILY

Digital Driven…

Know Your Audience Student Profile

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Source: Universum

Know Your Audience

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Source: Universum

Know Your Audience Data Example

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Source: Universum

Students Top Preferences

Professional Training & Development

Respect for its People

Leadership Opportunities

Leaders Who Support My Development

Secure Employment

High Future Earnings

Inspiring Management

Friendly Work Environment

Variety of Assignments

Enable integration of personal interests into schedule

Know Your Audience Data Example

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Source: Universum

Students Most Used Communication Channels re: Employers

Know Your Audience

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The Career Community

In Summary…

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Topics

Keep Up With The Change - Testimonial

Know Your Audience - Millennials / Generation Z

- University of Florida population

Invest - Right Team & Resources

- Right Events: Balance Owned events & Campus events

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Right Team

Campus Team members should

authentically represent your culture

Best if aligned with departments you are

hiring for

Helpers:

- Alumni

- Millennials

- Diversity

- Ambassadors

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Right Resources

Company Mission

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Job & Benefits Description Giveaways

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Connect with the Audience

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Right Events

Company Sponsored Events

- Info Sessions

- Classroom Presentations

- Leadership Programs

- Organizations

Leverage the CRC Infrastructure

- Career Showcase

- Employer 2Student Programs

- Mentoring

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And remember….

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