jackys valentines case study gozoop

Brand: Jackys ElectronicsCase Study: Valentine’s Wish and Win Contest

From 7thth – 21st February 2013

Jackys wanted to leverage this Valentine’s season to increase the fan base and

generate more leads

They had partnered with Samsung for a Valentine’s special contest

An application was designed considering that Valentine’s Day is a time when people

spread love by sharing gifts

Gozoop came up with a concept where fans can wish and win any samsung product

from a pre-set list of top Samsung products

A Facebook application was created which enabled fans to add a product to their

wish list and invite 3 friends to participate

At a back-end admin panel, all the data was captured

Overview

Objectives Increase fan base Generate leads Understand which is the most popular Samsung product

Promotional Avenues

Facebook wall posts Facebook ads

Objectives and Promotional Avenues

Fan Gate

Flow of the Application

Start page

Fans click enter to visit main app

page where they can see all the

products

Flow of the Application

Main Page

The gifts were laid across randomly in the layout

Each participant could select any 1 product

The participant would then see a pop-up which

confirmed the selection

After that they would have to click on Continue

and proceed to the final page

Flow of the Application

Final Page

Here all the details were captured

To complete participation, they had to

invite 3 of their friends

Once submission was complete an auto

wall post was posted on participant’s wall

Flow of the Application

Auto wall post

The auto wall post appears on

fans’ friends newsfeed

This helped in increasing organic

fan base

Flow of the Application

Facebook Ads

Facebook Marketplace ads Age: 16-50 Geo: UAE only Gender: Open for all Marital status: Open for all

Facebook Wall Post

Campaign Results:-

5 million ad impressions

Fans via Facebook ads = 8599

Fan base as on 21st Feb = 28500

Fan base as on 7th Feb =18099

Total increase in fan base = 10401

Organic fans acquired = 1802

No. of contest entries as on 21st Feb = 4942

Most popular product = Samsung Galaxy Note 2 with1570 entries

Thank You