itsma marketing excellence awards 2012 winners

ITSMA Marketing Excellence

to the 15th Annual

Award Program

© 2012 ITSMA. All Rights Reserved. 2

Let’s take a trip back to

1998 when it all began

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1998

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ITSMA 1998 Services Marketing Excellence Awards

Promote and recognize excellence

in services marketing practices

Established to recognize the

leaders, the innovators,

the pioneers, and best performers

Focus on four high-impact areas

that represent services marketing

excellence

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Creating, Sustaining, & Harvesting

Customer Loyalty

1998 Services Marketing Areas of Excellence

Market Selection

& Development

Pricing for

Value & Profit

Anticipating & Responding

to Competition

Building Market

Awareness & Preference

New Services

Development

Leveraging Sales Channels

S TA F F E X C E L L E N C E

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Categories of Recognition from the 1998 Marketing Excellence Awards

New Service Innovation HP (Rapid/3 SAP Implementation Service)

Communications Impact EDS (Sports Event Delivery)

Sales Effectiveness HP (Leasing Laser Printers)

Staff Excellence IBM (Professionalize Services Marketing)

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Since 1998, we’ve included a number of different categories

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And there have been many Award winners

FOR

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The Award logo has also changed

2006 1998

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The ITSMA Marketing Excellence Awards Program

continues to

Maybe next year

we’ll add your

organization’s name to the list of

MEA winners

grow

© 2012 ITSMA. All Rights Reserved. 11

ITSMA’s Fifteenth Annual Marketing

Excellence Awards

Promote excellence in services

and solutions marketing

Focus attention on high-impact areas

of services and solutions marketing

Honor industry leaders, innovators,

and best performers

A Commitment to Excellence

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The Awards

Diamond Award

Best in class for the industry,

as measured by innovation,

execution, and business

results

Gold Award

Standout achievement in

improving marketing

performance, as measured

by innovation, execution, and

business results

© 2012 ITSMA. All Rights Reserved. 13

Driving Business

with Thought

Leadership

Transforming the Marketing

Organization

2012 Categories In Search of Marketing Excellence

Enabling Sales Channels

Generating and

Nurturing Leads

Marketing with

Social and

Interactive Media

Strengthening

Client

Relationships

and Building

Loyalty

© 2012 ITSMA. All Rights Reserved. 14

The Judging Process

Any company that markets

technology-related services

and solutions

June 8 submission deadline

MEA jury with senior ITSMA staff, advisory board,

and outside experts

Judging emphasis on innovation, execution, and

business results

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And the winners are…

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Driving Business with Thought Leadership

Creating and disseminating high quality

thought leadership content, leveraging new

and traditional marketing vehicles to more

effectively drive business.

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Driving Business with Thought Leadership Finalists

for

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Driving Business with Thought Leadership Gold Winner

Race to the Line: Using Thought Leadership to create a

Sales Engagement Platform

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Driving Business with Thought Leadership Diamond Winner

Deloitte Financial Advisory Services LLP

Corruption Campaign

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Enabling Sales Channels

Improving sales effectiveness by successfully

enabling sales channels (including

field sales, telesales, channel

partner sales, and alliance partner

sales) and directly affecting

business results.

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Enabling Sales Channels Finalists

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Enabling Sales Channels Gold Winner

IBM Sales and Distribution – Classroom to Client: Enabling

for Strategic Business Development

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Enabling Sales Channels Diamond Winner

AScend Elevates Sales Enablement for Advanced Services

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Generating and Nurturing Leads

Implementing marketing initiatives that create

awareness, generate demand, identify leads,

and nurture prospective customers at all

stages of the buying process.

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Generating and Nurturing Leads Finalists

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Generating and Nurturing Leads Gold Winner

Creating a Volume Annuity Machine with Automated Lead

Generation

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Generating and Nurturing Leads Gold Winner

Expedite your Sales Cycle by mapping communications to

the Buyer's Journey with automated Nurture programs

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Generating and Nurturing Leads Diamond Winner

Dell’s Global Operational Excellence Initiative in Lead

Management and Revenue Performance

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Marketing with Social and Interactive Media

Integrating social and interactive media into

marketing programs, the overall marketing

strategy, and the business.

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Marketing with Social and Interactive Media Finalists

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Marketing with Social and Interactive Media Gold Winner

Breaking the Waves

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Marketing with Social and Interactive Media Diamond Winner

Dell: A recognized leader in social media

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Strengthening Client Relationships and Building Loyalty

Executing marketing programs designed to deepen the

relationships with existing clients, foster loyalty,

and build partnerships based on mutual trust.

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Strengthening Client Relationships and Building Loyalty Finalists

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Strengthening Client Relationships and Building Loyalty Gold Winner

Driving Innovation through Account Based Marketing

Measurement of Relationships & Business Impact

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Strengthening Client Relationships and Building Loyalty Gold Winner

Optum Client Nurturing Program

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Strengthening Client Relationships and Building Loyalty Diamond Winner

The IBM Select Access Program

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Transforming the Marketing Organization

Transforming marketing operations,

organization models, skills, and

processes to have a measureable

impact on the business.

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Transforming the Marketing Organization Finalists

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Transforming the Marketing Organization Gold Winner

Transforming the Marketing Organisation

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Transforming the Marketing Organization Diamond Winner

Transforming Marketing: From “Indian IT”

to Global “Big Four”

© 2012 ITSMA. All Rights Reserved. 42

For More Information on ITSMA’s Marketing Excellence Awards

2012 Winners, please visit

http://www.itsma.com/pdfs/mea/2012_ITSMA_MEA_Winners.pdf