b2b marketing awards 2013 winners
Post on 21-Oct-2014
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Highlights of our winning campaigns from the B2B Marketing AwardsTRANSCRIPT
B2B MARKETING AWARDS21 NOVEMBER 2013
THIS WAS OUR MOST SUCCESSFULB2B MARKETING AWARDS EVER…
…WINNING MORE AWARDSTHAN ANY OTHER AGENCY
SHORTLISTED IN SIX CATEGORIES:
Best use of custom
er insight
B2B marketing
comms agency of the year
Best integrati
on of sales and marketin
g
Best B2B lead
generation campaign
Best corporate decision maker-
targeted campaign
Best internatio
nal campaign
WINNERS IN THREE:
Best integration of sales and marketing
– with
Best corporate decision-maker
targeted campaign
– withBest lead
generation campaign
– with
RUNNERS-UP IN TWO:
Best use of customer insight – with
Best marketing
communications agency
BEST LEAD GENERATION CAMPAIGN – ATOS LEAD GENERATION FACTORY
Best lead generation campaign
199 leads
generated
Running in the UK,
France and
Germany
116x ROI
“The LGF industrialises demand generation in areas we’ve traditionally found difficult to access – the very beginning of the sales cycle.”
Johannes Diebig, Global Head of Marketing, Atos
BEST CORPORATE DECISION-MAKER TARGETED CAMPAIGN – CANON AIMING HIGHER
Best corporate decision-
maker targeted campaign
Cut through to C-suite
Running in the UK,
Netherlands and
Germany
49x ROI
Re-position
ed Canon
“I’ve just left a meeting with a prospect and they loved the approach, calling it the best marketing he’s ever seen.”
Tola Omotayo, UK Practice Lead Sales Manager, Canon
Europe
BEST INTEGRATION OF SALES AND MARKETING – O2 ENTERPRISE
Best integration
of sales and
marketing
Won 50 new clients Support
ed the new
Enterprise
divisionBuilt a pipelin
e of £800m
“What’s different in O2 Enterprise is that our sales and marketing teams work as one.”
Anna Holness, Managing Partner, Passenger Services Practice,
O2 Enterprise
BEST USE OF CUSTOMER INSIGHT – AXA WEALTH ELEVATE BUSINESS DEVELOPMENT
Best use of customer insight
More than
doubled email click-
through rates
Turned over 1m records into a single
customer view
Delivered twice the
target number of
new customers
“It’s great to have so much confidence in what you’re doing because you know it’s based on real insight.”
Chrissy Post, Senior Relationship Marketing Executive,
AXA Wealth
CONGRATULATIONS TO ALL THE TEAMS AND CLIENTS INVOLVED!