itas tweetminster final

Social Media: Claiming your place in the brave new world

Hello I’m Andrew Walker from @Tweetminster

www.tweetminster.co.uk

It’s OK to be a sceptic

Social media is often a strange

place full of fads and fashion.

Ludicrous moustache

1.1 million participants raising $174m US since 2003

Social Media is undergoing a B2B & B2C maturation process

“I’m not on Twitter because telling people what I had for dinner last night or when I’m having a bath is irrelevant”

2009

2012

What do most corporations fear about engaging with social media?

#1 Reputation

Management

LOL

What do most corporations fear about engaging with social media?

#2: Activism

What do most corporations fear about engaging with social media?

#3: Skills deficit

Comms team

Copywriting/Marketing

Legal teamReal time Really long time

Institutional inertia is systemic

“our PR agency handles social media…”

Quoi?

ShoppingChattingReviewingChecking-inSharing linksGetting newsWorking

Social media describes the real-time business ecosystem… it’s not marketing or PR

Social media is an essential component of:

#1: Product Development#2: Analytics & Insight#3: Business processes

Product Development

the simple opt-in privacy solution.

• EU Privacy Directive• Compliance software

service

• Leveraging new corporate regulations

• Building privacy & trust solutions

• License fee software revenue

• Audit solutions

Business model Social media adds value

• Crowdsourced expert knowledge base

• Open approach to sharing data resources to benefit privacy industry

• Building industry ecosystem (working with their competition) and trade body to increase sales potential for all

• Connecting with government bodies in a way marketing material can’t

• Improving quality of their paid for service

Social media enhances product development

• Reduced costs

• Improved data authenticity

• Stronger B2B connections

• More leads

• Greater collaboration

• Thought leadership

www.cookielaw.org

Analytics & Insight

Actionable, strategic marketing insights…

Lady Gaga peaks around album releases not singles

Coldplay peaks around TV coverage of live festivals

Sources Actual Shares Average Shares

New content publishers vs established news media brands

Q: Why are traditional news brandslosing audiences?

A: They’re not leveraging real time mobile patterns of consumption

News Media

BlogsLive BlogDataVideoJournalism

NewcomersCurationBlogsDataDownloadsEventsInteractiveJournalismPetitionsVideo

Over 64,000 links analysed = huge statistical sample gathered free

Social model business systems…

• Lower spends• Flexible licensing• Device interoperability• Cloud hosting• Mobile workforce• Multichannel communication• Carbon reduction

Business processes

Let’s consider the long term impact of social media…

Privacy, copyright and data protection will dominate the regulatory frameworks of all industry sectors

3D Printing will transform the economics of manufacturing, logistics and product design in the way the web changed publishing

Mobile technology will standardise around social channels

• Contacts replace networks• Native functions replace apps• Geo-location becomes relevant• Phones replace wallets, newspapers and…

"One day there will be a telephone in every major city in the USA”

Alexander Graham Bell

And I am definitely wrong about some of it…

New technologies are greeted with scepticism and suspicion…

…and then they’re ubiquitous.

Thanks

The most important part of social media is the social

bit, so if you want to chat…

I’m @killdozer