it resources for your business

IT Resources for your Business- Gunjan Goel, Co-Founder Plexlane+

2

Technology is an Enabler

Brick & Mortar

1:1 Customer Experience

Try & Buy

Real-time Feedback

Sense of “trust”

Brand Loyalty

Could be expensive to setup

Online

Customer Reach

Lower investment to setup

Around the clock

Cost of “changes” small

Lower overheads

Technology, a big component of businesses today

3

#WebWebsite

Email

Hosting

SEO

Analytics

#Social

Blog(s)

Promotions

Campaigns

#Mobile

Mobile Apps

Mobile Sites

Advertising

What’s involved?

4

Website

Hosting Provider

Custom

Wordpress

eCommerce

WooCommerce

Magento

PrestaShop

Shopify

Amazon

eBay

Email/Apps

Domain Registrar

Google Apps

Office 365

Hosting

GoDaddy

Hostmonster

SEO & Analytics

Google Analytics

Hosting Provider

#Web

Advertising – Google Adwords, Adsense, Others

5

Social Media

Facebook

Google+

Pinterest

Instagram

Twitter

LinkedIn

YouTube

Blogs

Wordpress

Typepad

Blogger

Weebly

Promotions &

CampaignsEmail Marketing

Strutta

Wildfire

Votigo

#Social

Advertising – Google Adwords, Adsense, Others

6

Mobile Apps

Android

iOS

Windows

Blackberry

Other Technologies

Phone Gap

HTML5

Shopify

Mobile Sites

Responsive website themes

#Mobile

Advertising – Google Adwords, Adsense, Others

7

Advertising

Google Adwords / Adsense

Social Platforms

Payment Platforms

Paypal

Authorize.Net

Themes

ThemeForest

CodeCanyon

Stock Photos

iStockPhoto

Fotolia

#Other Areas

8

#WebWebsite

Email

Hosting

SEO

Analytics

#Social

Blog(s)

Promotions

Campaigns

#Mobile

Mobile Apps

Mobile Sites

Advertising

A lot involved but it’s worth it

9

10

Cloud and Mobile solutions are key enablers for small businesses

For going Online you’ll need help? 11

12How to Service my Technology Needs?

Do it Yourself

Hire Locally

Freelancer

13

Do it Yourself

Hire Locally Freelancer

Freelancer.com

Freelance.com

oDesk.com

eLance.com

How to Service my Technology Needs?

14

Do it YourselfTechnology Czar

Budget Constraints

Pilot Project

Small Project

Hire Locally

Niche area

Technology Demands

Size of project is large

Ongoing Support Needs

Hire a Freelancer

Small Projects

One off

Budget Constraints

Time is not a contraint

When should I use these options?

IT Development Lifecycle

Plan and Analyze Design Build Test Corrections Final

Test Deploy

Waterfall Approach

Agile Approach

Analyze & Plan

Design

BuildTest

Analyze & Plan

Deploy

Design

BuildTest

Analyze & Plan

Deploy

Design

BuildTest

16Tips for any IT Development Project

• Only you know what the end product looks like; do not outsource vision• Own Scope, Schedule, Budget• Have a signed-off Requirements Document• Have a Change Request process in place• Use a collaboration tool – TeamBox, Zoho, even Dropbox• With Freelancers use an intermediary to protect your investments

(Freelancing sites, even Paypal), Western Union• 1:1 communication with the Project Manager.• Stay engaged. Plan, Re-Plan and Re-Plan.• Be fair

17Typical Project Management Docs

• Contract detailing T&Cs and payment clauses• Project Schedule (incl. payment milestones)• Requirements Document• Issues Log• Time-sheets• Meeting Minutes• Test Scripts (Unit and Integration)• Design / Implementation Document

18Typical Failure Modes with Freelancing sites

Source: Freelancer.com

• Pick the lowest bidder• Missing reference

checks• Requirements not

detailed enough• “Yes” to everything• High expectations…

flawless execution

19What it takes…

Source: Freelancer.com

What it takes- Build a trusted

relationship- Detailed Project Docs

(see tips slide)- Over communicate- Use Video/Audio

conferencing- Prompt payments

Learn more at plexlane.comU.S. HeadquartersMesa, AZ 85207

+1 602 PLEX 260sales@plexlane.comwww.plexlane.com

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