it resources for your business
TRANSCRIPT
2
Technology is an Enabler
Brick & Mortar
1:1 Customer Experience
Try & Buy
Real-time Feedback
Sense of “trust”
Brand Loyalty
Could be expensive to setup
Online
Customer Reach
Lower investment to setup
Around the clock
Cost of “changes” small
Lower overheads
Technology, a big component of businesses today
3
#WebWebsite
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
What’s involved?
4
Website
Hosting Provider
Custom
Wordpress
eCommerce
WooCommerce
Magento
PrestaShop
Shopify
Amazon
eBay
Email/Apps
Domain Registrar
Google Apps
Office 365
Hosting
GoDaddy
Hostmonster
SEO & Analytics
Google Analytics
Hosting Provider
#Web
Advertising – Google Adwords, Adsense, Others
5
Social Media
Google+
YouTube
Blogs
Wordpress
Typepad
Blogger
Weebly
Promotions &
CampaignsEmail Marketing
Strutta
Wildfire
Votigo
#Social
Advertising – Google Adwords, Adsense, Others
6
Mobile Apps
Android
iOS
Windows
Blackberry
Other Technologies
Phone Gap
HTML5
Shopify
Mobile Sites
Responsive website themes
#Mobile
Advertising – Google Adwords, Adsense, Others
7
Advertising
Google Adwords / Adsense
Social Platforms
Payment Platforms
Paypal
Authorize.Net
Themes
ThemeForest
CodeCanyon
Stock Photos
iStockPhoto
Fotolia
#Other Areas
8
#WebWebsite
Hosting
SEO
Analytics
#Social
Blog(s)
Promotions
Campaigns
#Mobile
Mobile Apps
Mobile Sites
Advertising
A lot involved but it’s worth it
9
10
Cloud and Mobile solutions are key enablers for small businesses
For going Online you’ll need help? 11
12How to Service my Technology Needs?
Do it Yourself
Hire Locally
Freelancer
13
Do it Yourself
Hire Locally Freelancer
Freelancer.com
Freelance.com
oDesk.com
eLance.com
How to Service my Technology Needs?
14
Do it YourselfTechnology Czar
Budget Constraints
Pilot Project
Small Project
Hire Locally
Niche area
Technology Demands
Size of project is large
Ongoing Support Needs
Hire a Freelancer
Small Projects
One off
Budget Constraints
Time is not a contraint
When should I use these options?
IT Development Lifecycle
Plan and Analyze Design Build Test Corrections Final
Test Deploy
Waterfall Approach
Agile Approach
Analyze & Plan
Design
BuildTest
Analyze & Plan
Deploy
Design
BuildTest
Analyze & Plan
Deploy
Design
BuildTest
16Tips for any IT Development Project
• Only you know what the end product looks like; do not outsource vision• Own Scope, Schedule, Budget• Have a signed-off Requirements Document• Have a Change Request process in place• Use a collaboration tool – TeamBox, Zoho, even Dropbox• With Freelancers use an intermediary to protect your investments
(Freelancing sites, even Paypal), Western Union• 1:1 communication with the Project Manager.• Stay engaged. Plan, Re-Plan and Re-Plan.• Be fair
17Typical Project Management Docs
• Contract detailing T&Cs and payment clauses• Project Schedule (incl. payment milestones)• Requirements Document• Issues Log• Time-sheets• Meeting Minutes• Test Scripts (Unit and Integration)• Design / Implementation Document
18Typical Failure Modes with Freelancing sites
Source: Freelancer.com
• Pick the lowest bidder• Missing reference
checks• Requirements not
detailed enough• “Yes” to everything• High expectations…
flawless execution
19What it takes…
Source: Freelancer.com
What it takes- Build a trusted
relationship- Detailed Project Docs
(see tips slide)- Over communicate- Use Video/Audio
conferencing- Prompt payments
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