isps like it hot: how to warm up an ip

ISPs Like It Hot: How to Warm Up an IP

Katie Nelson & Aku DesaiSenior Technical Account Managers

February 11, 2014

Housekeeping• ReadyTalk Conference Tools Console

•View in FULL Screen Mode

• Questions for Katie and Aku

•Ask questions by using the CHAT function

•When the presentation begins, you will see the chat box as a floating window to use at any time

•Questions will only be seen by the moderators, not all attendees, so go ahead and ask as many questions as you want!

• Follow Up

•You will get an email with a link to the recording and a copy of all slides

Company Overview

• Founded July 2009

• TechStars graduate(Boulder, CO)

• 180 employees across 4 offices– CO: Boulder, Denver– CA: Anaheim– Rhode Island, Romania, UK

$27M venture capital raisedSeries B closed Jan 2012

Angel investors include:-Scott Petry (Founder, Postini)-Matt Mullenweg (Founder, Wordpress)

3

Delivering Email at Scale

• Serving 100,000+ customers across the globe

• Sending over 10 billion emailsper month = 2% of the world’s non-spam email

• Transactional and marketing email solutions

4

Today’s Speakers

Aku DesaiSr. Technical Account Manageraku.desai@sendgrid.com

Katie NelsonSr. Technical Account Managerkatie.nelson@sendgrid.com

ISPs Like It…

HOT

Warm Up an IP: [v.]Warming up an IP address means that you start sending low volumes of email on your dedicated IP and then systematically increase your email volume over a period of time.

Cold IP: [n.]An IP address that is new and has never had any mail sent through it, and therefore has no reputation.

New IP Address

New IP Address

Bad Warm Up

Good Warm Up

[REPUTATION]

ISPs

Who needs to warm up their IP?

Are You On A Dedicated IP?

Whitelabeling

HIGH VOLUME SENDING

IP Warm Up

Tips

AGGRESSIVE

Conservative vs.

Getting Warmer…

Example Schedule: 5 Million

Emails/Month

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 200

20000

40000

60000

80000

100000

120000

140000

160000

Day of Sending

Em

ail

Vo

lum

e

Segmentation

Keep Transactional & Marketing Email SEPARATE

Who shouldyou startwith?

EngagementData

Um, guys?

What

happens

when I don’t

warm

up my IP?

Things can get

UGLY.FAST.

“Hello!” poor deliverability:

Your ReputationSuffers….

“Clean up on aisle email….”

Keep snowshoeing where it belongs…on the mountain!!

Otherthings to keepin mind…

The Future of IP & Domain Reputation

--- You Betta’ Check Ya Metrics Mate ---

Looking forward…

keep it warm!!!

• Every sender is different- talk to your email service provider for more personalized advice

• Warm up helps the ISPs get to know you as a sender

• We are here to help! – TAMS– Support Team

Takeaways

Learn MoreFree Guide: How to Warm Up

an IPIP Warm Up video

Learn More

• SendGrid.com/resources

• SendGrid.com/blog

Questions

Thanks for joining us!

***Keep it Hot***