isps like it hot: how to warm up an ip
DESCRIPTION
An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. A new IP address doesn’t have a reputation score since mail hasn’t been sent from it yet and is therefore considered “cold.” So how do you successfully get inboxed with a cold IP with zero reputation? The answer is…warm it up! Our Sr TAMS share why it's important, who needs to do it, their expert tips, and answer live questions from the webcast.TRANSCRIPT
![Page 1: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/1.jpg)
ISPs Like It Hot: How to Warm Up an IP
Katie Nelson & Aku DesaiSenior Technical Account Managers
February 11, 2014
![Page 2: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/2.jpg)
Housekeeping• ReadyTalk Conference Tools Console
•View in FULL Screen Mode
• Questions for Katie and Aku
•Ask questions by using the CHAT function
•When the presentation begins, you will see the chat box as a floating window to use at any time
•Questions will only be seen by the moderators, not all attendees, so go ahead and ask as many questions as you want!
• Follow Up
•You will get an email with a link to the recording and a copy of all slides
![Page 3: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/3.jpg)
Company Overview
• Founded July 2009
• TechStars graduate(Boulder, CO)
• 180 employees across 4 offices– CO: Boulder, Denver– CA: Anaheim– Rhode Island, Romania, UK
$27M venture capital raisedSeries B closed Jan 2012
Angel investors include:-Scott Petry (Founder, Postini)-Matt Mullenweg (Founder, Wordpress)
3
![Page 4: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/4.jpg)
Delivering Email at Scale
• Serving 100,000+ customers across the globe
• Sending over 10 billion emailsper month = 2% of the world’s non-spam email
• Transactional and marketing email solutions
4
![Page 5: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/5.jpg)
Today’s Speakers
Aku DesaiSr. Technical Account [email protected]
Katie NelsonSr. Technical Account [email protected]
![Page 6: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/6.jpg)
ISPs Like It…
HOT
![Page 7: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/7.jpg)
Warm Up an IP: [v.]Warming up an IP address means that you start sending low volumes of email on your dedicated IP and then systematically increase your email volume over a period of time.
![Page 8: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/8.jpg)
Cold IP: [n.]An IP address that is new and has never had any mail sent through it, and therefore has no reputation.
![Page 9: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/9.jpg)
New IP Address
New IP Address
Bad Warm Up
Good Warm Up
![Page 10: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/10.jpg)
[REPUTATION]
![Page 11: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/11.jpg)
ISPs
![Page 12: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/12.jpg)
Who needs to warm up their IP?
![Page 13: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/13.jpg)
Are You On A Dedicated IP?
![Page 14: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/14.jpg)
Whitelabeling
![Page 15: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/15.jpg)
HIGH VOLUME SENDING
![Page 16: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/16.jpg)
IP Warm Up
Tips
![Page 17: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/17.jpg)
AGGRESSIVE
Conservative vs.
![Page 18: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/18.jpg)
Getting Warmer…
![Page 19: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/19.jpg)
Example Schedule: 5 Million
Emails/Month
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 200
20000
40000
60000
80000
100000
120000
140000
160000
Day of Sending
Em
ail
Vo
lum
e
![Page 20: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/20.jpg)
Segmentation
![Page 21: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/21.jpg)
Keep Transactional & Marketing Email SEPARATE
![Page 22: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/22.jpg)
Who shouldyou startwith?
![Page 23: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/23.jpg)
EngagementData
![Page 24: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/24.jpg)
![Page 25: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/25.jpg)
Um, guys?
What
happens
when I don’t
warm
up my IP?
![Page 26: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/26.jpg)
Things can get
UGLY.FAST.
![Page 27: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/27.jpg)
“Hello!” poor deliverability:
![Page 28: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/28.jpg)
Your ReputationSuffers….
![Page 29: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/29.jpg)
“Clean up on aisle email….”
![Page 30: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/30.jpg)
Keep snowshoeing where it belongs…on the mountain!!
![Page 31: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/31.jpg)
Otherthings to keepin mind…
![Page 32: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/32.jpg)
The Future of IP & Domain Reputation
![Page 33: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/33.jpg)
--- You Betta’ Check Ya Metrics Mate ---
![Page 34: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/34.jpg)
Looking forward…
keep it warm!!!
![Page 35: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/35.jpg)
• Every sender is different- talk to your email service provider for more personalized advice
• Warm up helps the ISPs get to know you as a sender
• We are here to help! – TAMS– Support Team
Takeaways
![Page 36: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/36.jpg)
Learn MoreFree Guide: How to Warm Up
an IPIP Warm Up video
![Page 37: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/37.jpg)
Learn More
• SendGrid.com/resources
• SendGrid.com/blog
![Page 38: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/38.jpg)
Questions
![Page 39: ISPs Like It Hot: How to Warm Up an IP](https://reader038.vdocuments.mx/reader038/viewer/2022102900/54b707694a79594a478b4620/html5/thumbnails/39.jpg)
Thanks for joining us!
***Keep it Hot***