is it time to say no to seo?

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Webinar: Is it Time to Say No to SEO?

Larry Kim, WordStream

Laura Taylor, WordStream

August 15, 2012

• Introductions

• Recent trends and developments in Search

Marketing

• What does it all mean for Marketers?

• Q & A

Today’s Agenda

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Speaker Introductions

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• Laura Taylor

– Laura 15 + years in the digital marketing and

internet technology space.

– Leads Marketing @ WordStream

• Larry Kim

– Founded WordStream in 2007

– Been doing PPC & SEO for 10 years

– Today we’re an industry-leading provider of a

PPC Management Platform and Keyword

Research Tools

Let’s learn a little about you….

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Quick Poll

How long have you been involved with Search

Marketing (Both SEO and PPC)

o Less than 1 year

o 1-3 years

o 3-5 years

o 5+ years

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Quick Poll

How would you characterize the performance your SEO initiatives over the 12 months?

o I’m new to SEO

o Who knows – I don’t measure my results

o Disappointing – SEO hasn’t been working well recently

o Satisfactory – I’m seeing return on my investment into SEO

o Stellar – SEO is my most successful lead/traffic generating channel

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1. PPC is important part of the mix

• 97% of Google Revenues come from Advertising

• They made $40 Billion Last Year. (+25% / year)

• That’s a Lot of Clicks!

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2. Don’t Overly Rely SEO

• “SEO” Best Practices and Ranking Factors Change

over Time

• Google Doesn’t owe you any Clicks

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3. Remember your Marketing Objectives

– Was it to drive qualified leads & sales to your

website?

– Periodically re-assess the costs / benefits of

any marketing activity!

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Quick Poll

Do you agree (overall) with what we’re saying here?

o No. I’m undeterred. SEO or Death.

o You make some good points. I’ll think about it.

o I want to hear more

o I’m convinced that PPC has a role to play

o I was distracted. Didn’t follow presentation. Sorry!

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Offer 1: PPC Express (From WordStream)

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www.wordstream.com/ppcexpress

Try out our PPC Management Platform, featuring:

o The 20 Minute PPC Work Week

o Supports for AdWords and Bing Advertising

o The World’s Best Keyword Research Tools

Offer 2: Free Trial of WordStream PPC Advisor

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www.wordstream.com/ppc-free-trial

Offer 3: Learn More about PPC – Webinar

http://www.wordstream.com/3-paths-ppc-profitability-for-

smb

Identify the potential

Take stock of your resources

Choose one of 3 paths to PPC success

• Do it Yourself

• Use Software

• Outsource

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Your Questions

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Thank you for attending our Webinar!

Contact us directly:

lkim@wordstream.com

http://twitter.com/larrykim

ltaylor@wordstream.com

https://twitter.com/lauraanntaylor