intuit we care and give back by kara defrias

GHAZIABAD, INDIA

KARA DEFRIAS | @CALIFORNIAKARA

WCGB BOLD

WE CARE & GIVE BACK: BOLDAPRIL 21-30, 2014

CONFIDENTIAL 2

WCGB BOLD

BY THE NUMBERS

Intuit instructor

s

10out of 250 applicants

Countries represent

ed

4India, Canada, US, Singapore

# of Days

9

Pre-trip prep hours

59lesson plan

prep, briefings

WHERE WE WEREWCGB BOLD

GHAZIABADUTTAR PRADESH, INDIA

ONE HOURNORTH OF NEW DELHI

ONE HOURCOMMUTE IN THE MORNING TO RUDSET INSTITUTE

ALL SENSES ENGAGEDSMELL, SIGHT, TASTE, SOUND

GETTING ACCLIMATEDTO NEW SIGHTS AND SOUNDS

WHAT WE TAUGHTWCGB BOLD

3 CLASSESBIZ DEV/FINANCIAL LITERACY, MARKETING, PRODUCT INNOVATION

OBJECTIVESBUSINESS TRAINING TO ~100 MICRO-ENTREPRENEURS

OBJECTIVESHELP THEM LAUNCH AND GROW SMALL SCALE ENTERPRISES

PIVOTWE ADJUSTED ON THE FLY

30 HOURS TEACHINGSTUDENTS ROTATED TO A DIFFERENT CLASS EACH DAY

LALPUR VILLAGEDROVE 2 HOURS NORTH TO TEACH 30 WOMEN IN PICKLE MAKING CO-

OP

LALPUR VILLAGETWO HOURS NORTH OF DELHI

WHAT WE LEARNEDWCGB BOLD

FOLLOW ME HOMESMET WITH MICRO-ENTREPRENEURS

FOLLOW ME HOMESDAILY POWER OUTAGES MEAN MANY FOLKS STILL USE LEDGERS

FOLLOW ME HOMESMET WITH BEAUTY SHOP OWNERS, TAILORS, CELL STORE OWNERS

FOLLOW ME HOMESSMALL BIZ OWNERS HAPPY TO SHARE THEIR STORIES

FOLLOW ME HOMESMET WITH 30 WOMEN WHO OWN A PICKLE MAKING CO-OP

WHAT THEY LEARNED

WCGB BOLD

D4DGO BROAD TO GO NARROW, DEEP CUSTOMER EMPATHY, RAPID EXPERIMENTS WITH CUSTOMERS

MARKETING & BIZ DEVTAUGHT SKILLS THAT CAN BE USED IMMEDIATELY

STUDENT FEEDBACKFEEDBACK MATCHED PRE-COURSE OBJECTIVES

PEOPLE WE METWCGB BOLD

WHAT’S NEXTWCGB BOLD

IT’S ABOUT DOING THINGSSTUDENTS CREATED ACTION PLANS TO DO AT WORK

CONTINUED SUPPORTTO ENTREPRENEURS + SHARING OUR EXPERIENCE

ETCETERAWCGB BOLD

TAJ MAJALDAY TRIP POST-TEACHING

THE TEAM10 INTUIT EMPLOYEES + 3 INTUIT STAFF + 2 TEAM4TECH STAFF

OUT AND ABOUTLOTS OF STREET VENDORS NEAR OUR HOTEL

OUT AND ABOUTTHE CHILD’S ALL, “DUDE…”

OUT AND ABOUTSEEN ON OUR HOUR-LONG COMMUTE

NIGHT MARKETINTERESTING FOLKS AROUND EVERY CORNER

NIGHT MARKETSHOPPING FOR DEALS, SCARVES, AND TREATS

THANKS!WCGB BOLD

Kara DeFrias | @CaliforniaKara