intro to social media aug2011

Jump In – The Social Media Pool is Fine!

Peggy Daupeggy@madperspectives.com

What is it?

Social Media is a communications medium using online networks of consumers and businesses. It provides and requires a higher degree of user

interaction, than existing online and offline marketing solutions.

Why do I care?

Source: B2Bonline, eMarketer

86% of B2B Companies use

Social Media

Thought Leadership

60%

Generate Leads49%

Customer Feedback 46%

There are MANY options!

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Challenges

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Getting Started

WHO?

C-level Executives

Business leaders

IT Management

R&D

Sales

Consumer

WHY?

Overviews

Trends

Insight

Statistics

Education/

Training

Technical

Comparisons

Pricing

HOW?

Offline

Online

Live

On-

demand

1-1

1-Many

WHERE?

Facebook

Twitter

LinkedIn

YouTube

SlideShare

Website

Newsletter

Etc.

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What’s Your Persona?

What Networks Should We Use?

19%

20%

13%

26%

Most used

Most important for outreach

67%

71%72%

71%

How will you know you are successful?

Successful EMC Product Launch

Keys to Success

• Align• Plan• Listen• Adapt