internal cio marketing for future departmental success€¦ · webex support 1-866-223-3239 event #...

Webex Support 1-866-223-3239Event # 660 373 804

“Internal CIO Marketing For Future Departmental Success”

A Complimentary Webinar From healthsystemCIO.com

Your Line Will Be Silent Until Our Event Begins

Thank You!

Webex Support 1-866-223-3239Event # 660 373 804

Housekeeping

• Moderator – Anthony Guerra, editor-in-chief, healthsystemCIO.com

• Ask A Question• We will be holding a Q&A session after the formal presentations.

• You may submit your questions at any time by clicking on the QA panel located in the lower right corner of your screen, type in your questions in the text field and hit send.

• Please keep the send to default as “All Panelists.”

Webex Support 1-866-223-3239Event # 660 373 804

Housekeeping

• Download the Deck • Go to: http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf

(link will also be offered during our extended Q&A session)

• Email me at aguerra@healthsystemCIO.com

• View the Archive – You will receive an email notification when our archive recording of this event is ready. • Please note that separate registration is required.

Webex Support 1-866-223-3239Event # 660 373 804

Agenda

• Ed Marx, SVP/CIO, Texas Health Resources (15 minutes)

• Tom Bartiromo, SVP, CIO & CTO, Barnabas Health (15 minutes)

• Q&A (20+ minutes)

Webex Support 1-866-223-3239Event # 660 373 804

Internal CIO Marketing For Future Departmental Success

Edward Marx

SVP/CIO

Texas Health Resources

Webex Support 1-866-223-3239Event # 660 373 804

Considerations

• Culture

• Purpose• Rebuilding Reputation• Sustaining Reputation• Branding

• Measurement• Value• Measure of Success

Webex Support 1-866-223-3239Event # 660 373 804

Directions

• University Hospitals• Situations

• Rebuilding Reputation

• Proactive Approach

• Texas Health Resources• Branding

• Signaling New Direction

• Leveraged Approach

Webex Support 1-866-223-3239Event # 660 373 804

Atypical Approaches

Webex Support 1-866-223-3239Event # 660 373 804

Continuous Connections

Webex Support 1-866-223-3239Event # 660 373 804

Customer Relationship Management

Webex Support 1-866-223-3239Event # 660 373 804

Leverage Internal Marketing Department

Webex Support 1-866-223-3239Event # 660 373 804

Develop Product Managers

Webex Support 1-866-223-3239Event # 660 373 804

Continuously Contribute

Webex Support 1-866-223-3239Event # 660 373 804

Intentional Branding

Webex Support 1-866-223-3239Event # 660 373 804

Friend Public Relations

Webex Support 1-866-223-3239Event # 660 373 804

Be Visible

Webex Support 1-866-223-3239Event # 660 373 804

Complete Integration

Webex Support 1-866-223-3239Event # 660 373 804

Synchronicity

Webex Support 1-866-223-3239Event # 660 373 804

Internal CIO Marketing For Future Departmental Success

Thomas Bartiromo

SVP/CIO/CTO

Barnabas Health

Webex Support 1-866-223-3239Event # 660 373 804

Why Market?

• Transparency

• Expand knowledge and understanding

• Better business partnering

• Inform broadly

• Improve engagement

Webex Support 1-866-223-3239Event # 660 373 804

Playing to Strengths…

• Collaboration with marketing• A talent for crafting messages

• Branding

• Telling the story

• Mediums for improved messaging

Webex Support 1-866-223-3239Event # 660 373 804

Feedback Will Vary

• You take some risk when trying to inform…• Open for critique

• Perceived bragging

• How much did that cost?

• Miss-understanding / Context

• Wow… you do that?

Webex Support 1-866-223-3239Event # 660 373 804

Build on Other Key Initiatives

• Pull through opportunities for funding

• Transformative initiatives

• Projects or programs that resonate

Webex Support 1-866-223-3239Event # 660 373 804

Leverage Existing Services

• Marketing Department

• Tie together and reinforce:• Newsletters

• Portals

• Email distributions

• Gauge the organizations appetite• Annual (performance) report

Webex Support 1-866-223-3239Event # 660 373 804

Approach Used

• Structure of Performance Report• Balance of reliable stats and vitals (Credibility is key)

• Takes time to normalize…

• Balance of visuals and narrative

• Business emphasis… (Limit the Technical jargon)

• Comments / support from recognized leadership and customers

• Establishes a base to build on for the following reports

Webex Support 1-866-223-3239Event # 660 373 804

Traction and Influence

• The IT teams learned more about IT Division (Side benefit)

• Imitation is the best form of flattery• Marketing, nursing and other corporate / shared services

Webex Support 1-866-223-3239Event # 660 373 804

Thank You

Webex Support 1-866-223-3239Event # 660 373 804

Q&AClick on the QA panel located in the lower right corner of your screen, type in your questions in the text field and hit send. Please keep the

send to default as “All Panelists.”

Download Today’s Slide Deck @ http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf

Webex Support 1-866-223-3239Event # 660 373 804

Thank You!• You will receive an email notification when our archive recording is

ready. (Separate registration is required)

• Questions/Comments – Anthony Guerra aguerra@healthsystemCIO.com

Go to www.healthsystemCIO.com/webinars to view our upcoming schedule and see archived events.