internal cio marketing for future departmental success€¦ · webex support 1-866-223-3239 event #...

Webex Support 1-866-223-3239Event # 660 373 804

“Internal CIO Marketing For Future Departmental Success”

A Complimentary Webinar From healthsystemCIO.com

Your Line Will Be Silent Until Our Event Begins

Thank You!


Housekeeping

• Moderator – Anthony Guerra, editor-in-chief, healthsystemCIO.com

• Ask A Question• We will be holding a Q&A session after the formal presentations.

• You may submit your questions at any time by clicking on the QA panel located in the lower right corner of your screen, type in your questions in the text field and hit send.

• Please keep the send to default as “All Panelists.”


Housekeeping

• Download the Deck • Go to: http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf

(link will also be offered during our extended Q&A session)

• Email me at [email protected]

• View the Archive – You will receive an email notification when our archive recording of this event is ready. • Please note that separate registration is required.

http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf

mailto:[email protected]


Agenda

• Ed Marx, SVP/CIO, Texas Health Resources (15 minutes)

• Tom Bartiromo, SVP, CIO & CTO, Barnabas Health (15 minutes)

• Q&A (20+ minutes)


Internal CIO Marketing For Future Departmental Success

Edward Marx

SVP/CIO

Texas Health Resources


Considerations

• Culture

• Purpose• Rebuilding Reputation• Sustaining Reputation• Branding

• Measurement• Value• Measure of Success


Directions

• University Hospitals• Situations

• Rebuilding Reputation

• Proactive Approach

• Texas Health Resources• Branding

• Signaling New Direction

• Leveraged Approach


Atypical Approaches


Continuous Connections


Customer Relationship Management


Leverage Internal Marketing Department


Develop Product Managers


Continuously Contribute


Intentional Branding


Friend Public Relations


Be Visible


Complete Integration


Synchronicity


Internal CIO Marketing For Future Departmental Success

Thomas Bartiromo

SVP/CIO/CTO

Barnabas Health


Why Market?

• Transparency

• Expand knowledge and understanding

• Better business partnering

• Inform broadly

• Improve engagement


Playing to Strengths…

• Collaboration with marketing• A talent for crafting messages

• Branding

• Telling the story

• Mediums for improved messaging


Feedback Will Vary

• You take some risk when trying to inform…• Open for critique

• Perceived bragging

• How much did that cost?

• Miss-understanding / Context

• Wow… you do that?


Build on Other Key Initiatives

• Pull through opportunities for funding

• Transformative initiatives

• Projects or programs that resonate


Leverage Existing Services

• Marketing Department

• Tie together and reinforce:• Newsletters

• Portals

• Email distributions

• Gauge the organizations appetite• Annual (performance) report


Approach Used

• Structure of Performance Report• Balance of reliable stats and vitals (Credibility is key)

• Takes time to normalize…

• Balance of visuals and narrative

• Business emphasis… (Limit the Technical jargon)

• Comments / support from recognized leadership and customers

• Establishes a base to build on for the following reports


Traction and Influence

• The IT teams learned more about IT Division (Side benefit)

• Imitation is the best form of flattery• Marketing, nursing and other corporate / shared services


Thank You


Q&AClick on the QA panel located in the lower right corner of your screen, type in your questions in the text field and hit send. Please keep the

send to default as “All Panelists.”

Download Today’s Slide Deck @ http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf

http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf


Thank You!• You will receive an email notification when our archive recording is

ready. (Separate registration is required)

• Questions/Comments – Anthony Guerra [email protected]

Go to www.healthsystemCIO.com/webinars to view our upcoming schedule and see archived events.

mailto:[email protected]

http://www.healthsystemcio.com/webinars

internal cio marketing for future departmental success€¦ · webex support 1-866-223-3239 event #...

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