interbrand pdf1
Post on 14-Mar-2016
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Interbrand first draft PDF
TRANSCRIPT
Interbrand
INTER-RE-BRAND?
KEY RESEARCH
HUGE NAMES: Small sample from Interbrand’s list of global clients
KEY RESEARCH
76.6%OF YOUNG CREATIVES
DO NOT KNOW OF INTERBRAND
KEY RESEARCH
EDUCATING BRAND VALUE( )
CENTRAL IDEA/THEME
Amongst Young Creatives
TOP 100 FUTURE DESIGNERS•interbrand set brief•5 categories (TYPe, brand, illustration, web, motion graphics)
•top 20/category•1 design/person•age 18-25•reach audience via facebook
Touchpoint
Development
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