interbrand - resume & portfolio

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Parsons the New School for Design Strategic Design & Management GPA: 3.91 Washington University in St. Louis Major: Anthropology Minors: Chinese and Marketing Monique Rene NY Content Creator A handbag start-up with an innovative new concept. ▪ Wrote press release, designed look book, proposed social media strategies. Results: Website up and running, already planning for next season. Styleta Creative Director A fashion nonprofit launching a WashU chapter. ▪ Recruited members, directed photo shoots, oversaw runway show planning. Results: Runway event’s 160+ guests helped raise $5,000 for Charity Water. WUSICE PR Executive An environmental group connecting to schools overseas. ▪ Initiated first US-China undergraduate conference on climate change. Results: 11 Fudan University students hosted, white paper delivered to UN COP16. The Doneger Group Intern - The Tobe Report ▪ Attended collection previews and reported on up-and-coming products. ▪ Researched and curated trends into strategic recommendations for clients. Nouvelle Garde Intern - PR ▪ Tracked and collected press material for clients. ▪ Maintained list of media contacts and reached out to new ones. Pilot Projects LLC Intern - R&D ▪ Ideated and prototyped a new handbag concept. ▪ Submitted a shelter design proposal to NYC’s Feral Cat Initiative. I’ve worked in various industries. 06/2014 - 08/2014 New York, NY 08/2013 - 09/2013 New York, NY 12/2012 - 09/2013 New York, NY ▪ Created presentations to give a client’s new CEO a strong overview of the brand. 10 Crosby Derek Lam Intern - Sales ▪ Put together press packets and maintained sample closet. ▪ Ensured quality buyer relations, in the showroom and over the phone. ▪ Handled various Excel documents, i.e. order forms, fabric buys, and line lists. Abercrombie Kids Sales Representative ▪ Assisted customers, manned registers, managed inventory. 06/2011 - 01/2012 New York, NY 06/2009 - 09/2009 Eatontown, NJ Business Anthropologist Strategic Designer 2009 2012 2012 2014 YMA Fashion Scholarship Fund ▪ 2014 $5,000 Round Scholar Parsons the New School for Design ▪ Dean BBA Scholar ▪ Chase Program Scholar Washington University in St. Louis ▪ Lambda Alpha, National Anthropology Honorary Society ▪ Alpha Kappa Psi, Business Fraternity I’ve helped launch brands. Conducting field observations and interviews. Optimizing print and digital databases. Curating the useful from the impertinent. Deriving insights and forecasting the future. Storytelling in pixels - simplifying the complex. ▪ Persuading with words - saying more with less. DESIGNING FOR PEOPLE COMMUNICATING INFORMATION SOLUTION ANALYZING INFORMATION WORKING WITH PEOPLE COLLECTING INFORMATION STUDYING PEOPLE KNOWLEDGE HANDS SOFTWARE PEOPLE SKILLS ▪ Cross-disciplinary coursework. ▪ Fascination with the human condition. ▪ Sketching. ▪ Mood boarding and prototyping. ▪ Microsoft Powerpoint, Word, Excel. ▪ Adobe InDesign, Illustrator, Photoshop. ▪ Ensuring client satisfaction. ▪ Aligning a team of hybrid minds. 18 Oakcrest Court Holmdel, NJ 07733 [email protected] @chenanne19 (908) 461-7463 Portfolio Website PROBLEM A BRAND DILEMMA… A SYSTEMIC SOCIAL ISSUE…

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Page 1: Interbrand - Resume & Portfolio

Parsons the New School for Design Strategic Design & Management GPA:3.91

Washington University in St. LouisMajor: AnthropologyMinors: Chinese and Marketing

Monique Rene NYContent Creator

A handbag start-up with an innovative new concept.

▪ Wrote press release, designed look book, proposed social media strategies.▪ Results: Website up and running, already planning for next season.

StyletaCreative Director

A fashion nonprofit launching a WashU chapter.

▪ Recruited members, directed photo shoots, oversaw runway show planning.▪ Results: Runway event’s 160+ guests helped raise $5,000 for Charity Water.

WUSICEPR Executive

An environmental group connecting to schools overseas.

▪ Initiated first US-China undergraduate conference on climate change.▪ Results: 11 Fudan University students hosted, white paper delivered to UN COP16.

The Doneger GroupIntern - The Tobe Report▪ Attended collection previews and reported on up-and-coming products.▪ Researched and curated trends into strategic recommendations for clients.

Nouvelle GardeIntern - PR▪ Tracked and collected press material for clients.▪ Maintained list of media contacts and reached out to new ones.

Pilot Projects LLCIntern - R&D▪ Ideated and prototyped a new handbag concept.▪ Submitted a shelter design proposal to NYC’s Feral Cat Initiative.

I’ve worked in various industries.06/2014 - 08/2014

New York, NY

08/2013 - 09/2013New York, NY

12/2012 - 09/2013New York, NY

▪ Created presentations to give a client’s new CEO a strong overview of the brand.

10 Crosby Derek LamIntern - Sales▪ Put together press packets and maintained sample closet.▪ Ensured quality buyer relations, in the showroom and over the phone.▪ Handled various Excel documents, i.e. order forms, fabric buys, and line lists.

Abercrombie KidsSales Representative▪ Assisted customers, manned registers, managed inventory.

06/2011 - 01/2012New York, NY

06/2009 - 09/2009Eatontown, NJ

Business Anthropologist Strategic Designer

20092012

20122014

YMA Fashion Scholarship Fund▪ 2014 $5,000 Round ScholarParsons the New School for Design▪ Dean BBA Scholar▪ Chase Program ScholarWashington University in St. Louis▪ Lambda Alpha, National Anthropology Honorary Society▪ Alpha Kappa Psi, Business Fraternity

I’ve helped launch brands.

▪ Conducting field observations and interviews.▪ Optimizing print and digital databases.

▪ Curating the useful from the impertinent.▪ Deriving insights and forecasting the future.

▪ Storytelling in pixels - simplifying the complex.▪ Persuading with words - saying more with less.

DESIGNINGFOR PEOPLE COMMUNICATING

INFORMATION

SOLUTION

ANALYZINGINFORMATION

WORKINGWITH PEOPLE

COLLECTINGINFORMATION

STUDYINGPEOPLE

KNOWLEDGE

HANDS

SOFTWARE

PEOPLE SKILLS

▪ Cross-disciplinary coursework.▪ Fascination with the human condition.▪ Sketching.▪ Mood boarding and prototyping.▪ Microsoft Powerpoint, Word, Excel.▪ Adobe InDesign, Illustrator, Photoshop.▪ Ensuring client satisfaction.▪ Aligning a team of hybrid minds.

18 Oakcrest CourtHolmdel, NJ 07733

[email protected]

@chenanne19

(908) 461-7463

Portfolio

Website

PROBLEMA BRAND DILEMMA…

A SYSTEMIC SOCIAL ISSUE…

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