inter mian ad410 ปฐมพร เขษมกิจขจร_เลขที่11

Football Club Internazionale Milano

Background

(Football Club Internazionale Milano)

(Inter Milan)

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Background

: I Nerazzurri -

La Beneamata (the cherished ones)

Il Biscione (the big grass snake)

I Serpenti

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Marketing Mix

P r o d u c t: Football Club Internazionale Milano

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: Via Piccolomini 5, 20151 Milano

: Giuseppe Meazza -

Via Piccolomini 5 20151 Milano

: 80,065

Centro Sportivo Angelo Moratti (La pinetina) Appiano Gentile

The Museum

Marketing Mix

P r o d u c t

Marketing Mix

P r o d u c t

Marketing Mix

P r i c e

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P l a c e

: Via

Piccolomini 5, 20151

Milano, Italy

: Giuseppe Meazza

Marketing Mix

P r o m o t i o n

SAN SIRO

STORE

Marketing Mix

P r o m o t i o n

Box Office >> Tickets

The museum Online Tickets

Marketing Mix

P r o m o t i o n

SOLO INTERTHE NERAZZURRI FAN SHOP

Marketing Mix

P r o m o t i o n

Website >> http://www.inter.it/

Marketing Mix

P r o m o t i o n

Online Store

Marketing Mix

P r o m o t i o n

Twitter , Facebook

SWOTStrenghts

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Weakness

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Opportunities

- Brand Loyalty

-Channel

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Threats

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SWOT

Sponsorship

Sponsorship

Sponsorship

Stadium

Giuseppe Meazzastadium

Stadium

Brand Identity• Logo

• Logo

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Visual

•Verbal

•Behavioral

Brand Identity

Positioning

Personality-

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BRAND DNA

Localization

- Academy , Inter Campus

Globalization

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- Social Network

PR Facebook , Twitter

- Shop :