Football Club Internazionale Milano

Background

(Football Club Internazionale Milano)

(Inter Milan)

-

Background

: I Nerazzurri -

La Beneamata (the cherished ones)

Il Biscione (the big grass snake)

I Serpenti

:

:

:

Marketing Mix

P r o d u c t: Football Club Internazionale Milano

:

:

: Via Piccolomini 5, 20151 Milano

: Giuseppe Meazza -

Via Piccolomini 5 20151 Milano

: 80,065

Centro Sportivo Angelo Moratti (La pinetina) Appiano Gentile

The Museum

Marketing Mix

P r o d u c t

Marketing Mix

P r o d u c t

Marketing Mix

P r i c e

“

”

P l a c e

: Via

Piccolomini 5, 20151

Milano, Italy

: Giuseppe Meazza

Marketing Mix

P r o m o t i o n

SAN SIRO

STORE

Marketing Mix

P r o m o t i o n

Box Office >> Tickets

The museum Online Tickets

Marketing Mix

P r o m o t i o n

SOLO INTERTHE NERAZZURRI FAN SHOP

Marketing Mix

P r o m o t i o n

Website >> http://www.inter.it/

Marketing Mix

P r o m o t i o n

Online Store

Marketing Mix

P r o m o t i o n

Twitter , Facebook

SWOTStrenghts

-

-

-

Weakness

-

-

Opportunities

- Brand Loyalty

-Channel

-

Threats

-

-

SWOT

Sponsorship

Sponsorship

Sponsorship

Stadium

Giuseppe Meazzastadium

Stadium

Brand Identity• Logo

• Logo

•

•

Visual

•Verbal

•Behavioral

Brand Identity

Positioning

Personality-

-

-

BRAND DNA

Localization

- Academy , Inter Campus

Globalization

-

- Social Network

PR Facebook , Twitter

- Shop :