insolit is a professional team that gathers a great deal of experience in different fields of...

Insolit is a professional team that gathers a great deal of experience in different fields of marketing and communication, at the service of brand positioning and corporate image for our customers.

The aim of Insolit is to offer a comprehensive solution to our customers for them to put across a corporate image based on the fundamentals and values of their brand.

Our knowledge and expertise for more than 20 years in the production and design of shop displays and furniture, deliver a high degree of specialization in corporate image at the point of sale.

We are specialists in graphic design, ephemeral architecture, stand building, podium displays, exhibit kiosks and point of sale setup.

Insolit , is synonymous of customer support in its communication strategy and implementation in the public space, whereby its brand, product or service, is visible to the marketplace.

POS displays have an increasing relevance in-store where end users may identify a brand, and perceive the benefits of its product compared to the competitors.

By means of an all-round service, Insolit performs all the demanded processes:

briefing and strategy definition

project fixing

new concept design

industrialization process of designs

update of furniture and POS material

logistics

setup

maintenance and servicing

point of sale audit

Our structure enable us to operate across Europe.

d e s i g n

production

logistic

installation

d e s i g n

corporate image & graphic design

display & product placement

stands or booth

shop in shopbrand space

store roll-out

shop display

production

wood

metal

acrilyc

vinyl &serigraphs

ligthing

BRIEFING

analysis of customer briefing or briefing co-creation hand-in-hand with customer.

DESIGN PHASE

proposal presentation – customer feedback – adjustment – customer approval.

DEVELOPMENT PHASE

design and material drawings for production feasibility and cost optimization.

PROTOTYPES

modeling of a prototype in order to detect possible modifications and getting approval.

PRODUCTION

manufacturing and assembly of all final pieces and materials.

SETUP

the relevant setup logistics: Assembly, Dismantling and Packing of all materials at Point of exhibition/sale

MAINTENANCE

point of sale audit, check image conditions, and refurbishment of furniture and/or POS.

Sony Vaio

DESIGN PHASE

Concept development and presentation by means of image render and technical drawings.

BRIEFING

Project definition:

SONY VAIO AMBASSADOR

2010-2011

project consisted of design,

manufacturing and setup

of Shop-in-Shop furniture

groups for the exhibition of

VAIO laptops in several

points of sale.

Customer:

SONY EUROPE

Production:

150-200 display furnitures

Assembly at point of sale:

40-50 commercial malls all

through Spain.

Timing:

-Design Phase 1 month

-Prototype Phase and

Approval 1 month

-Furniture Manufacturing

1.5 month

-Setup 3 weeks

PROTOTYPES & PRODUCTION

-Modeling prototypes is a key factor to detect design errors before massive serial production, and getting customer approval.

-Manufacturing, assembling and packing at our production premises, ready to dispatch to the address list.

SETUP

-Organization of the assembly teams, setup of the operation and logistics, in accordance to geographical destinations and material lists. Installation management at the point of sales under supervision.

projects

booth Smoking ’10 – Dortmund & München

booth Smoking ’11 – Dortmund & München

booth RACC – Catalonia

Booth Nestle - Purina

Booth SLA – TFWA Cannes

Movistar Festival – “En Vivo” - Madrid

Davidoff champion

Sony convención –creative direction – from 2006 to 2011

Sony Bravia

Sony Vaio Ambassador - ECI

Sony Vaio Ambassador - ECI

Sony Vaio

Sony Vaio Design and production

Sony Vaio Design and production

Headphones Monster

SLA Paris in NOVELA (Singapore)

Isla KRUPS Design and production

Design and productionRON BARCELO

Design and productionImperial Gold – Espacio Pacha Salou

Walkman Display

Ribes water

Expositores Sony Design and production

Lumix Display

Rolling papers - Smoking

Displays design and production

adidas - messi

diageo – JW – Ketel one - Tanqueray

SONY Tablet shop front at BCN

Bombay Sapphire shop front at Sony Style BCN outlet

Bombay Sapphire

SLA Paris Make up boutique (Paris)

SLA Paris Make up boutique (Paris)

SLA Paris Make up boutique (Libanon)

Sony Gallery

Celler – Puig Priorat

Catalogo SORISA

Grey Goose

Barra Bacardi MOJITO

approach project Coca cola

approach project Coca cola

approach project Martini

Sant Jordi 23

08358 – Arenys de Munt

(Barcelona) Spain

Tel. +34.93.793.77.26

M.615.29.31.00

www.insolit.eu

marcel@insolit.eu