insolit is a professional team that gathers a great deal of experience in different fields of...
TRANSCRIPT
Insolit is a professional team that gathers a great deal of experience in different fields of marketing and communication, at the service of brand positioning and corporate image for our customers.
The aim of Insolit is to offer a comprehensive solution to our customers for them to put across a corporate image based on the fundamentals and values of their brand.
Our knowledge and expertise for more than 20 years in the production and design of shop displays and furniture, deliver a high degree of specialization in corporate image at the point of sale.
We are specialists in graphic design, ephemeral architecture, stand building, podium displays, exhibit kiosks and point of sale setup.
Insolit , is synonymous of customer support in its communication strategy and implementation in the public space, whereby its brand, product or service, is visible to the marketplace.
POS displays have an increasing relevance in-store where end users may identify a brand, and perceive the benefits of its product compared to the competitors.
By means of an all-round service, Insolit performs all the demanded processes:
briefing and strategy definition
project fixing
new concept design
industrialization process of designs
update of furniture and POS material
logistics
setup
maintenance and servicing
point of sale audit
Our structure enable us to operate across Europe.
d e s i g n
production
logistic
installation
d e s i g n
corporate image & graphic design
display & product placement
stands or booth
shop in shopbrand space
store roll-out
shop display
production
wood
metal
acrilyc
vinyl &serigraphs
ligthing
BRIEFING
analysis of customer briefing or briefing co-creation hand-in-hand with customer.
DESIGN PHASE
proposal presentation – customer feedback – adjustment – customer approval.
DEVELOPMENT PHASE
design and material drawings for production feasibility and cost optimization.
PROTOTYPES
modeling of a prototype in order to detect possible modifications and getting approval.
PRODUCTION
manufacturing and assembly of all final pieces and materials.
SETUP
the relevant setup logistics: Assembly, Dismantling and Packing of all materials at Point of exhibition/sale
MAINTENANCE
point of sale audit, check image conditions, and refurbishment of furniture and/or POS.
Sony Vaio
DESIGN PHASE
Concept development and presentation by means of image render and technical drawings.
BRIEFING
Project definition:
SONY VAIO AMBASSADOR
2010-2011
project consisted of design,
manufacturing and setup
of Shop-in-Shop furniture
groups for the exhibition of
VAIO laptops in several
points of sale.
Customer:
SONY EUROPE
Production:
150-200 display furnitures
Assembly at point of sale:
40-50 commercial malls all
through Spain.
Timing:
-Design Phase 1 month
-Prototype Phase and
Approval 1 month
-Furniture Manufacturing
1.5 month
-Setup 3 weeks
PROTOTYPES & PRODUCTION
-Modeling prototypes is a key factor to detect design errors before massive serial production, and getting customer approval.
-Manufacturing, assembling and packing at our production premises, ready to dispatch to the address list.
SETUP
-Organization of the assembly teams, setup of the operation and logistics, in accordance to geographical destinations and material lists. Installation management at the point of sales under supervision.
projects
booth Smoking ’10 – Dortmund & München
booth Smoking ’11 – Dortmund & München
booth RACC – Catalonia
Booth Nestle - Purina
Booth SLA – TFWA Cannes
Movistar Festival – “En Vivo” - Madrid
Davidoff champion
Sony convención –creative direction – from 2006 to 2011
Sony Bravia
Sony Vaio Ambassador - ECI
Sony Vaio Ambassador - ECI
Sony Vaio
Sony Vaio Design and production
Sony Vaio Design and production
Headphones Monster
SLA Paris in NOVELA (Singapore)
Isla KRUPS Design and production
Design and productionRON BARCELO
Design and productionImperial Gold – Espacio Pacha Salou
Walkman Display
Ribes water
Expositores Sony Design and production
Lumix Display
Rolling papers - Smoking
Displays design and production
adidas - messi
diageo – JW – Ketel one - Tanqueray
SONY Tablet shop front at BCN
Bombay Sapphire shop front at Sony Style BCN outlet
Bombay Sapphire
SLA Paris Make up boutique (Paris)
SLA Paris Make up boutique (Paris)
SLA Paris Make up boutique (Libanon)
Sony Gallery
Celler – Puig Priorat
Catalogo SORISA
Grey Goose
Barra Bacardi MOJITO
approach project Coca cola
approach project Coca cola
approach project Martini
Sant Jordi 23
08358 – Arenys de Munt
(Barcelona) Spain
Tel. +34.93.793.77.26
M.615.29.31.00
www.insolit.eu