insights activator

INSIGHTS ACTIVATOR

WHAT YOU SAY: “We have consumer insights about our consumer or brand and would like to turn those insights into ideas to grow our business.”

WHAT WE OFFER:

INSIGHTS ACTIVATORA rapid innovation process that turns existing consumer insight research into actionable ideas and results. Applications include new product innovation, disruptive innovation, positioning innovation or marketing tactics.

2

OUR SERVICES

INSIGHTS ACTIVATOR

3

DELIVERS

100+ ideas from brainstorming process

10 concept boards to share with consumers, customers or stakeholders

OUR SERVICES

4

HIGHLIGHTS

OUR SERVICES

INSIGHTS ACTIVATOR

Develop innovation charter and 3-4 innovation platforms to ideate against

Stakeholder interviews to align expectations and success criteria

In-depth review of your existing consumer insight research

Execute social media listening to discover additional insights

5

HIGHLIGHTS

We assemble members of its Creativity Collective® for a collaborative all-day brainstorming session designed to turn innovation platforms into ideas – new products, marketing tactics, communication strategies, etc.

Creativity Collective® includes 75 hand-picked innovation experts and creative minds, trained in our approach

OUR SERVICES

INSIGHTS ACTIVATOR

6

CLIENT BENEFITS

Makes existing research more actionable

Delivers ideas

Rapid turn-around

Easy on company budgets

OUR SERVICES

INSIGHTS ACTIVATOR

IMMERSE

CREATE

7

INSIGHTS ACTIVATOR SUCCESS STORIES

OUR SERVICES

J&J wanted to explore disruptive innovation territory. Insights Activator delivered 10 new business model ideas in just 30 days.

With an emphasis on social media listening, we worked with Dr Pepper Snapple Group to build a new product portfolio for teen consumers.

INSIGHTS ACTIVATOR

Clorox had an existing technology that needed product ideas built around it. Insights Activator was used to create10 new applications.

www.brandjuice.com

IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you:

Jeff Scurlock

303.454.3260

Jeff@BrandJuice.com

8