innovation lessons from a startup

- Innovation and entrepreneurship

UMAKANT SONI Delivered @ IIT Kanpur

Some lessons we learned during our journey

it all starts with an

idea

Ideas are born out of observation, so keep looking carefully

1

its when one starts seeing opportunities where every one else sees problems

Going against the grain grants you one thing, less competition

2

Its about looking at things from fresh perspectives

Pitch to as many people as possible, find detractors early

3

Try out as many combinations as

possible

Failing fast is a necessity to reach the right solution

4

Its about connecting with

your user

Describe your offerings in your customer’s words

5

Its about finding greener pastures when everyone is looking for snow

Create strong differentiation with your competition

6

Choosing the right vehicle is important

Right channel to customer can make all the difference

7

Relish the drops, they are an indicator of things

to come

Disruptive innovations don’t become roaring success overnight

8

It will be always a little hazy, so you have to back your guts

There are no correct answers on path to innovation

9

Aspire for something higher, but keep taking baby steps

Creating a new world

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