daniel murphey - startup lessons for marketers
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Daniel Murphey about VendorDB, startup designed for searching marketing servicesTRANSCRIPT
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BridgeTo
Summer 2014Daniel Murphy | [email protected]
STARTUP LESSONS FOR MARKETERS
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HI FRIENDS2
Intro
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FROM AD LAND TO STARTUP
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VendorDB
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Mediocre name, awesome service
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About the Team
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Chris Kief Co-Founder at VendorDB
Chief Technology Officer at Saatchi & SaatchiFormer Global Executive Technology Director at TBWA\
Daniel Murphy Co-Founder at VendorDBFormer Group Executive Producer at BBDOFormer Director of Interactive Production at Eleven
Mike Design Lead
Lindsey Design
Emily Data
Art Data
Charlton Developer
Jake Developer
Legal QA
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Who’s Using It180 Amsterdam72andSunnyAKQAAnomalyAppleBartle Bogle HegartyBarton F. Graf 9000BBDOBest BuyCramer-Krasseltco:collectiveConde NastCrispin Porter + BoguskyDeutschDigitas
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Droga5Edelman DigitalEleven Inc.FallonFigliulo&PartnersGoodby Silverstein & PartnersGoogleGrey GroupHugeJWTL'Oreal USAM&C SAATCHImonoMotherMullen
Ogilvy & MatherPublicis MojoR/GARazorfishSaatchi & SaatchiSapient NitroTBWA\Chiat\DayTeam DetroitThe Coca-Cola CompanyThe NerderyThe New York TimesThe Martin AgencyVictors & SpoilsWieden + KennedyYoung & Rubicam
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Profile Breakdown
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4%
29%
40%
26%
C-Suite, DirectorExecutive, SeniorMid-LevelAssociateOther
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Global Footprint
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80 countries and counting…
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How it Works
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Startup learnings for advertising
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STARTUP LEARNINGS FOR MARKETERS
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LEAN METHODOLOGY
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12STARTUP CULTURE
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THE HOLY TRINITY OF INTERACTIVE
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14FIND YOUR FLYWHEEL
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Questions?
PROBLEMS?
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Thank you
Spring 2014Chris Kief | [email protected] Daniel Murphy | [email protected]
VENDORDB
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If you’re curious about the tech behind it, here’s our stack:
Amazon AWS (EC2, RDS, ElastiCache, S3, CloudFront, Route53, SES)
Nginx + uWSGI
Python + Django
elasticsearch + Haystack
Node + Grunt & CoffeeScript
Ruby + SASS
We run a fully automated infrastructure using a combination of Chef and good old fashion Bash scripts.
And some great tools including Jira, HipChat, Bitbucket, keen.io, and others.
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