[infographic] the ultimate guide for setting kpis for content performance metrics
Post on 18-Jul-2015
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TRANSCRIPT
TRAFFIC
LEADS
REVENUE
INTER-ACTION
Visits
Unique Visits
Search Traffic
Visits New Visits
Return Visits
Regional Visits
Social Shares
Comments
Actions
Social Mentions
External Mentions
Conversion Rate
Number of Leads
Cost Per Lead
Number of MQLs
Number of SQLs
Total Revenue
TROI
Number of Sales
ROI
KPIs For Content Performance The ultimate guide for setting proper KPIs for each content performance metric
Who & how many people are
reading your content?
What kind of actions are people taking?
How do you measure the volume and quality of your leads?
How can the revenue your
content generated be
calculated?
Brought to you by Roojoom – the content marketing intelligence platform
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