infographic: raising the bar on loyalty

October: Customer LoyaltyBy Judith Aquino and Itzuri Burgos

U.S. consumers hold 3.3 billion memberships in customer loyalty programs.(Source: Colloquy)

Out of 160 loyalty programs, only 24% allowed members to redeem rewards via mobile apps.(Source: Capgemini)

A consumer survey conductedin 10 countries shows that 62% of respondents are members of one or more retail loyalty programs.(Source: Gartner)

More than one-third of participants across retail sectors report never using the programs in which they are enrolled.(Source: Gartner)

The average American household has memberships in 29 loyalty programs but is active in just 12 of them.(Source: Colloquy)

60% of global business and technical decision-makers think that increased employee access to customer data would improve customer retention and loyalty.(Source: Forrester Research)

Building and maintaining a loyal customer base isn’t easy. It takes more than just a good product or service to earn a customer’s devotion. Offering a rewards program isn’t enough, either. Given the voluminous number of loyalty programs available to consumers, brands must find innovative ways to engage today's empowered shoppers. A snapshot look at the loyalty landscape underscores the need and opportunityfor brands to offer more engaging rewards programs.

3.3 billion LOYALTY CLUBLOYALTY CLUB

LOYALTY LOYALTY LOYALTY CLUB

LOYA

LTY C

LUB

LOYALTY CLUB

LOYA

LTY C

LUB

LOYA

LTY C

LUB

LOYA

LTY C

LUB

LOYALTY CLUB

LOYALTY CLUB

LOYALTY CLUB

LOYA

LTY C

LUBLOYALTY CLUB

LOYALTY CLUB

LOYALTY CLUB

LOYA

LTY C

LUB

LOYALTY CLUB

LOYALTY CLUB

LOYALTY CLUB

LOYALTY CLUB

Raising the Bar on Loyalty: