infographic: raising the bar on loyalty

October: Customer Loyalty By Judith Aquino and Itzuri Burgos U.S. consumers hold 3.3 billion memberships in customer loyalty programs. (Source: Colloquy) Out of 160 loyalty programs, only 24% allowed members to redeem rewards via mobile apps. (Source: Capgemini) A consumer survey conducted in 10 countries shows that 62% of respondents are members of one or more retail loyalty programs. (Source: Gartner) More than one-third of participants across retail sectors report never using the programs in which they are enrolled. (Source: Gartner) The average American household has memberships in 29 loyalty programs but is active in just 12 of them. (Source: Colloquy) 60% of global business and technical decision-makers think that increased employee access to customer data would improve customer retention and loyalty. (Source: Forrester Research) Building and maintaining a loyal customer base isn’t easy. It takes more than just a good product or service to earn a customer’s devotion. Offering a rewards program isn’t enough, either. Given the voluminous number of loyalty programs available to consumers, brands must ﬁnd innovative ways to engage today's empowered shoppers. A snapshot look at the loyalty landscape underscores the need and opportunity for brands to offer more engaging rewards programs. 3.3 billion LOYALTY CLUB LOYALTY CLUB LOYALTY LOYALTY LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB LOYALTY CLUB Raising the Bar on Loyalty:

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October: Customer LoyaltyBy Judith Aquino and Itzuri Burgos

U.S. consumers hold 3.3 billion memberships in customer loyalty programs.(Source: Colloquy)

Out of 160 loyalty programs, only 24% allowed members to redeem rewards via mobile apps.(Source: Capgemini)

A consumer survey conductedin 10 countries shows that 62% of respondents are members of one or more retail loyalty programs.(Source: Gartner)

More than one-third of participants across retail sectors report never using the programs in which they are enrolled.(Source: Gartner)

The average American household has memberships in 29 loyalty programs but is active in just 12 of them.(Source: Colloquy)

60% of global business and technical decision-makers think that increased employee access to customer data would improve customer retention and loyalty.(Source: Forrester Research)

Building and maintaining a loyal customer base isn’t easy. It takes more than just a good product or service to earn a customer’s devotion. Offering a rewards program isn’t enough, either. Given the voluminous number of loyalty programs available to consumers, brands must find innovative ways to engage today's empowered shoppers. A snapshot look at the loyalty landscape underscores the need and opportunityfor brands to offer more engaging rewards programs.

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