influence and focusing on the customer

INFLUENCE AND FOCUSING ON THE CUSTOMER DANNY BROWN CO-AUTHOR, “INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM

WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM

TRUE INFLUENCE •  Identify your brand’s true influencers •  Tailor your influence campaigns around your customer’s

purchase life cycle •  Deliver actual business results, ROI and customer lifetime

value from your influence campaigns

WHAT IS INFLUENCE TODAY?

SO…

Social Broadcasting? INFLUENCE IS…

Social Popularity? INFLUENCE IS…

Social Popularity Equal DOES INFLUENCE AND …

Social Popularity Generate DOES INFLUENCE AND …

THE PROBLEM WITH INFLUENCE TODAY

“CHANGING BEHAVIOUR, THOUGHTS OR ACTIONS”

INFLUENCE…

“MEASURABLY AFFECTING THE PURCHASE DECISION OF PROSPECTS”

INFLUENCE MARKETING…

WORD OF MOUTH

WORD OF MOUTH

SOCIAL MEDIA WORD OF MOUTH

SOCIAL MEDIA WORD OF MOUTH

SOCIAL MEDIA INFLUENCE

SOCIAL MEDIA INFLUENCE

HOW DO WE IDENTIFY TRUE INFLUENCERS…

REVERSE ENGINEER INFLUENCE MARKETING

WE…

SOCIAL AMPLIFICATION

SOCIAL AMPLIFICATION

SOCIAL AMPLIFICATION

SOCIAL AMPLIFICATION

TRUE INFLUENCE

“The function of advertising is to sell. Successful advertising for any product is based on information about its consumers.” David Ogilvy

TRUE INFLUENCE IS MICRO

THE CUSTOMER IS THE INFLUENCER

THE PURCHASE LIFE CYCLE

THE MICRO INFLUENCERS

THE ROLE OF THE SOCIAL CRM

Manage contacts

Find social profiles

Receive updates

RECOMMENDED TECHNOLOGY: TELLAGENCE

RECOMMENDED TECHNOLOGY: APPINIONS

RECOMMENDED TECHNOLOGY: TRAACKR

RECOMMENDED TECHNOLOGY: SQUEEZECMM

RECOMMENDED TECHNOLOGY: ONEQUBE

RECOMMENDED TECHNOLOGY: INNETWORK

COMPLEMENTARY TECHNOLOGY

MANAGING THE CAMPAIGN

THE LIFETIME VALUE OF TRUE INFLUENCE

INFLUENCE AND FOCUSING ON THE CUSTOMER DANNY BROWN CO-AUTHOR, “INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM

WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM