influence and focusing on the customer
DESCRIPTION
Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.TRANSCRIPT
INFLUENCE AND FOCUSING ON THE CUSTOMER DANNY BROWN CO-AUTHOR, “INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
TRUE INFLUENCE • Identify your brand’s true influencers • Tailor your influence campaigns around your customer’s
purchase life cycle • Deliver actual business results, ROI and customer lifetime
value from your influence campaigns
WHAT IS INFLUENCE TODAY?
SO…
Social Broadcasting? INFLUENCE IS…
Social Popularity? INFLUENCE IS…
Social Popularity Equal DOES INFLUENCE AND …
Social Popularity Generate DOES INFLUENCE AND …
THE PROBLEM WITH INFLUENCE TODAY
“CHANGING BEHAVIOUR, THOUGHTS OR ACTIONS”
INFLUENCE…
“MEASURABLY AFFECTING THE PURCHASE DECISION OF PROSPECTS”
INFLUENCE MARKETING…
WORD OF MOUTH
WORD OF MOUTH
SOCIAL MEDIA WORD OF MOUTH
SOCIAL MEDIA WORD OF MOUTH
SOCIAL MEDIA INFLUENCE
SOCIAL MEDIA INFLUENCE
HOW DO WE IDENTIFY TRUE INFLUENCERS…
REVERSE ENGINEER INFLUENCE MARKETING
WE…
SOCIAL AMPLIFICATION
SOCIAL AMPLIFICATION
SOCIAL AMPLIFICATION
SOCIAL AMPLIFICATION
TRUE INFLUENCE
“The function of advertising is to sell. Successful advertising for any product is based on information about its consumers.” David Ogilvy
TRUE INFLUENCE IS MICRO
THE CUSTOMER IS THE INFLUENCER
THE PURCHASE LIFE CYCLE
THE MICRO INFLUENCERS
THE ROLE OF THE SOCIAL CRM
Manage contacts
Find social profiles
Receive updates
RECOMMENDED TECHNOLOGY: TELLAGENCE
RECOMMENDED TECHNOLOGY: APPINIONS
RECOMMENDED TECHNOLOGY: TRAACKR
RECOMMENDED TECHNOLOGY: SQUEEZECMM
RECOMMENDED TECHNOLOGY: ONEQUBE
RECOMMENDED TECHNOLOGY: INNETWORK
COMPLEMENTARY TECHNOLOGY
MANAGING THE CAMPAIGN
THE LIFETIME VALUE OF TRUE INFLUENCE
INFLUENCE AND FOCUSING ON THE CUSTOMER DANNY BROWN CO-AUTHOR, “INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM