increasing revenue in the arts

1.Change what we’re

offering

2.Collaborate (commercially),

3.Challenge convention

4. Change our culture

Change our offering

“Tesco's rise to the top is fascinating. If I had to put it down to one thing it would be diversification. It is quick to spot gaps in the market, adapts to consumer trends and gets ahead of the competition.”

“I like to have a meeting place,

get the chat out of the way

first. I’ve been to a venue that

is out in the sticks and it was a

bit just going there and coming

back… it’s not a night out. I

like package deals, especially if

it’s a meal before the show.”

> Great for the restaurant

> Great for the theatre

> Great for the customer

> Don’t let someone else take the money!

> Sell interval drinks vouchers

> Cross-sell other events in the basket

> VIP receptions at the interval

Collaborate (commercially)

✓

✓

✓

Box office system & email software

Phone room & website

Sales & marketing teams

✓

✓

✓

✓

✓

✓

Challenge convention

“No one has to travel when surge pricing is in effect – it’s entirely your choice.”

“Most people who are booking at the end of

the sales cycle don’t know their ticket has

been dynamically changed. The only people

that do are the very small percentage of

people who have studied the brochure, where

we are clear to say that prices are ‘starting

at.’ The message becomes, ‘Book early,

because we’re really popular.’ ”

why

31.5% increase

£10.19 to £13.40

Challenge our culture

Interviewer:

Charlie:

Interviewer:

Charlie:

proactive

buy in

Share

1.Change what we’re

offering

2.Collaborate (commercially),

3.Challenge convention

4. Change our culture

Richard Bates, Head of Support

@richbates, richard.bates@spektrix.com