ic credentials- 2016

Credentials - iCumulus

About Us

“iCumulus is a team of Direct Response experts…”

o Data Marketing experts – 15 years digital experienceo Relationships with over 50 premium online publisherso Match service with technology – best of breed o Privately owned - 30% stake holding o 20 staff o SYD - Account management, Analytics, Optimisationso BKK – Operationso SUV - Techo Performance remuneration onlyo Deep experience with Finance/ Insurance clients

About Us

• Ad Tech Stack

Artificial Intelligence – email lead Nurturing

Lead Management Platform – data validation

Data Management Platform - DMP

Real time Trading desk

Collect Re-target Convert

Services

• Data drives the sales funnel

Awareness

Consideration

RESPONSE

Yahoo! Native

Data Utilisation

Native Advertising

• Custom Audiences• Look-a-like

• Display re-targeting

• Email Prospect List• AI Nurture• Call centre

Delivering Prospects – Process

How we Operate

o Onboarding clients: (0-3 months)o Strategy > Key KPI’s > Publisher selectiono Tech set up – delivery leads in real-timeo Introduce Publishers one by oneo Weekly reporting – KPI monitoringo Educate sales teams

o Service Level Agreement (SLA)o Mutually beneficial exclusivityo Commitment of resources – Analysts, optimisation team, turn around timeso WIP meetings – 1 or 2 per montho New opportunities – 1st to marketo AI to increase contact rateo Retention contact strategy -Retargeting

o Resources:o Resource Centreo “Best Uses if online prospect data” – white papero Presentations to Key sales teams

iCumulus Pty LtdLevel 9, 131 York Street,

Sydney NSW 2000Ph: 02 9285 0904M: 0410 215 222

www.icumulus.com.au

mark.halstead@icumulus.com.au

Thank you!